How We Boost Conversion With Short Descriptions: The Marketing Approach Behind 80 characters

Marketing news, trends & insights

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ASO Summer Refresh

ASO Summer Refresh

August 4, 2022
ASO
General

Are you stuck in the same ASO routine? Good news! The summer heat has inspired us at yellowHEAD to create…

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ASO News: What’s Causing Sudden Changes to Google Play Traffic and Keywords?

ASO News: What’s Causing Sudden Changes to…

June 8, 2022
ASO
General

This is a developing story and we will continue to update it as we understand more. Around May 24, the…

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Google Play Experiments Tool – Now in Beta!

Google Play Experiments Tool – Now in…

April 27, 2022
ASO
Best Practices
General

2022 has been the year of change for ASO testing tools. Following the iOS 15 release, we were introduced to…

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Popular TikTok Trends for Marketing in 2022

Popular TikTok Trends for Marketing in 2022

April 12, 2022
UA
Creative
General

Learn how to incorporate TikTok trends into a marketing strategy that’s sure to get the audience’s attention and reach your…

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Gaming Growth: Optimizing the User Journey for App Installs

Gaming Growth: Optimizing the User Journey for…

April 7, 2022
UA
ASO
General

yellowHEAD recently joined Wooga, SciPlay, and Storemaven for an eye-opening session to discuss gaming growth in a rapidly-changing mobile landscape.…

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15 Surprising TikTok Facts and Stats

15 Surprising TikTok Facts and Stats

January 13, 2022
UA
Creative
General

TikTok’s meteoric rise across the world had an interesting start. Launched in 2016 as Douyin, it has grown to become…

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Mobile Marketing: Benefits and Importance

Mobile Marketing: Benefits and Importance

January 11, 2022
Technology
General

Mobile marketing isn’t the future; it’s already here and only becoming more important. Advertisers have already taken note of this…

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Social Media Marketing Terms: A Comprehensive Glossary

Social Media Marketing Terms: A Comprehensive Glossary

January 5, 2022
UA
Creative
General

In social media marketing, things change quickly. There's certain jargon that professionals use all the time, that would sound confusing…

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9 Native Advertising Examples to Inspire You in 2022 

9 Native Advertising Examples to Inspire You…

December 28, 2021
Creative
General

Native advertising is one of the most popular forms of advertising, even though you might not realize it. Unlike the…

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