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Google Play Experiments Tool – Now in Beta!

Google Play Experiments Tool – Now in…

April 27, 2022
ASO
Best Practices
General

2022 has been the year of change for ASO testing tools. Following the iOS 15 release, we were introduced to…

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Popular TikTok Trends for Marketing in 2022

Popular TikTok Trends for Marketing in 2022

April 12, 2022
UA
Creative
General

Learn how to incorporate TikTok trends into a marketing strategy that’s sure to get the audience’s attention and reach your…

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Gaming Growth: Optimizing the User Journey for App Installs

Gaming Growth: Optimizing the User Journey for…

April 7, 2022
UA
ASO
General

yellowHEAD recently joined Wooga, SciPlay, and Storemaven for an eye-opening session to discuss gaming growth in a rapidly-changing mobile landscape.…

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Demystified: 15 Surprising TikTok Facts and Stats

Demystified: 15 Surprising TikTok Facts and Stats

January 13, 2022
UA
Creative
General

TikTok’s meteoric rise across the world had an interesting start. Launched in 2016 as Douyin, it has grown to become…

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Mobile Marketing: Benefits and Importance

Mobile Marketing: Benefits and Importance

January 11, 2022
Technology
General

Mobile marketing isn’t the future; it’s already here and only becoming more important. Advertisers have already taken note of this…

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Social Media Marketing Terms: A Comprehensive Glossary

Social Media Marketing Terms: A Comprehensive Glossary

January 5, 2022
UA
Creative
General

In social media marketing, things change quickly. There's certain jargon that professionals use all the time, that would sound confusing…

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9 Native Advertising Examples to Inspire You in 2022 

9 Native Advertising Examples to Inspire You…

December 28, 2021
Creative
General

Native advertising is one of the most popular forms of advertising, even though you might not realize it. Unlike the…

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6 of the Best New Year Marketing Ideas

6 of the Best New Year Marketing…

December 19, 2021
UA
Best Practices
General

A new year brings with it new hopes and a host of new ideas that marketers can try to boost…

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Google Rolls Out Revamped PageSpeed Insights Tool

Google Rolls Out Revamped PageSpeed Insights Tool

November 18, 2021
SEO
General

Earlier this month Google announced it would be revamping the PageSpeed Insights tool. After waiting patiently to see the redesign,…

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