How yellowHEAD Creates Amazing Video Ads

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How yellowHEAD Creates Amazing Video Ads

How yellowHEAD Creates Amazing Video Ads

May 26, 2022
Creative
ASKyH
Best Practices

There’s a lot more than meets the eye when scrolling through videos on your social media feed. From the artistic to…

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Google Play Experiments Tool – Now in Beta!

Google Play Experiments Tool – Now in…

April 27, 2022
ASO
Best Practices
General

2022 has been the year of change for ASO testing tools. Following the iOS 15 release, we were introduced to…

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Top Google Ranking Factors for SEO in 2022

Top Google Ranking Factors for SEO in…

March 30, 2022
SEO
Best Practices

Ready to rank at the top of the SERP? In this article, learn about the 11 most important ranking factors…

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Google Ads Quality Score Optimization: A Complete Guide

Google Ads Quality Score Optimization: A Complete…

March 27, 2022
UA
Best Practices

How do you measure the quality of an ad? Google Ads has a quality score formula to do just that.…

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Creative Typography in Ads: How to Get It Right

Creative Typography in Ads: How to Get…

March 23, 2022
Creative
Best Practices

Creative typography can turn simple copy into a profound message. In this article, yellowHEAD Creative shares how to use creative…

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Google Play ASO: Optimize Your App Listing for 2022

Google Play ASO: Optimize Your App Listing…

March 21, 2022
ASO
Best Practices

So you’ve launched an app and want to get it up and running in the Google Play Store. What’s the…

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SEO for Apps: Drive More Traffic from Your Website to Your App (With Real-Life Tips)

SEO for Apps: Drive More Traffic from…

March 1, 2022
SEO
Best Practices

Did you know that the App Store and Google Play are not the only places where people discover apps? In…

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Find Your Users’ ‘Why’ For Downloading Your App

Find Your Users’ ‘Why’ For Downloading Your…

February 24, 2022
UA
Best Practices

Learn about the different user motivations behind why people choose to download and use certain apps and learn how it…

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Creating a Holistic UA-ASO Strategy

Creating a Holistic UA-ASO Strategy

February 22, 2022
UA
ASO
Best Practices

It’s well established that paid user acquisition can impact an app's organic results and vice versa. However, many still think…

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