Marketing news, trends & insights
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Learn how to incorporate TikTok trends into a marketing strategy that’s sure to get the audience’s attention and reach your…
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yellowHEAD recently joined Wooga, SciPlay, and Storemaven for an eye-opening session to discuss gaming growth in a rapidly-changing mobile landscape.…
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How do you measure the quality of an ad? Google Ads has a quality score formula to do just that.…
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Learn about the different user motivations behind why people choose to download and use certain apps and learn how it…
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It’s well established that paid user acquisition can impact an app's organic results and vice versa. However, many still think…
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Complete online marketing strategies require incredibly comprehensive approaches. Before you can even hope to convert any leads, you need to…
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So, you’ve been building your brand for a while. Maybe you’ve even been fairly successful — but results could still…
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Hot off the (digital) press! yellowHEAD is proud to announce the release of our latest eBook, The App Marketer’s Handbook…
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TikTok’s meteoric rise across the world had an interesting start. Launched in 2016 as Douyin, it has grown to become…
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