How We Boost Conversion With Short Descriptions: The Marketing Approach Behind 80 characters

Marketing news, trends & insights

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Why Advertise on Instagram? Here are 5 Benefits

Why Advertise on Instagram? Here are 5…

August 21, 2022
UA
Best Practices

With over 2 billion active users, Instagram has established itself as one of the leading social media platforms out there…

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Making Money on TikTok: Strategies for Businesses

Making Money on TikTok: Strategies for Businesses

August 17, 2022
UA
Creative
Best Practices

TikTok is still a rising star in the social media world. With over one billion users already, the platform has…

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Ultimate Ad Specs and Size Guide

Ultimate Ad Specs and Size Guide

August 15, 2022
UA
Creative
Best Practices

When thinking about creatives, you want to make sure to use the right sizes for the right platforms. This is…

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Fantasy Sports Platform Scores Touchdown with yellowHEAD User Acquisition

Fantasy Sports Platform Scores Touchdown with yellowHEAD…

July 18, 2022
UA
Success Stories

yellowHEAD’s Paid User Acquisition team recently worked with an innovative platform serving a large community of fantasy sport lovers. Here's…

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Popular TikTok Trends for Marketing in 2022

Popular TikTok Trends for Marketing in 2022

April 12, 2022
UA
Creative
General

Learn how to incorporate TikTok trends into a marketing strategy that’s sure to get the audience’s attention and reach your…

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Gaming Growth: Optimizing the User Journey for App Installs

Gaming Growth: Optimizing the User Journey for…

April 7, 2022
UA
ASO
General

yellowHEAD recently joined Wooga, SciPlay, and Storemaven for an eye-opening session to discuss gaming growth in a rapidly-changing mobile landscape.…

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Google Ads Quality Score Optimization: A Complete Guide

Google Ads Quality Score Optimization: A Complete…

March 27, 2022
UA
Best Practices

How do you measure the quality of an ad? Google Ads has a quality score formula to do just that.…

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Find Your Users’ ‘Why’ For Downloading Your App

Find Your Users’ ‘Why’ For Downloading Your…

February 24, 2022
UA
Best Practices

Learn about the different user motivations behind why people choose to download and use certain apps and learn how it…

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Creating a Holistic UA-ASO Strategy

Creating a Holistic UA-ASO Strategy

February 22, 2022
UA
ASO
Best Practices

It’s well established that paid user acquisition can impact an app's organic results and vice versa. However, many still think…

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