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Popular TikTok Trends for Marketing in 2022

Popular TikTok Trends for Marketing in 2022

April 12, 2022
UA
Creative
General

Learn how to incorporate TikTok trends into a marketing strategy that’s sure to get the audience’s attention and reach your…

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Gaming Growth: Optimizing the User Journey for App Installs

Gaming Growth: Optimizing the User Journey for…

April 7, 2022
UA
ASO
General

yellowHEAD recently joined Wooga, SciPlay, and Storemaven for an eye-opening session to discuss gaming growth in a rapidly-changing mobile landscape.…

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Google Ads Quality Score Optimization: A Complete Guide

Google Ads Quality Score Optimization: A Complete…

March 27, 2022
UA
Best Practices

How do you measure the quality of an ad? Google Ads has a quality score formula to do just that.…

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Find Your Users’ ‘Why’ For Downloading Your App

Find Your Users’ ‘Why’ For Downloading Your…

February 24, 2022
UA
Best Practices

Learn about the different user motivations behind why people choose to download and use certain apps and learn how it…

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Creating a Holistic UA-ASO Strategy

Creating a Holistic UA-ASO Strategy

February 22, 2022
UA
ASO
Best Practices

It’s well established that paid user acquisition can impact an app's organic results and vice versa. However, many still think…

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Anatomy of SEM Campaign Success

Anatomy of SEM Campaign Success

February 2, 2022
UA
Best Practices

Complete online marketing strategies require incredibly comprehensive approaches. Before you can even hope to convert any leads, you need to…

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Creative Testing: A How-To Guide

Creative Testing: A How-To Guide

January 25, 2022
UA
Creative
Best Practices

So, you’ve been building your brand for a while. Maybe you’ve even been fairly successful — but results could still…

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yellowHEAD Releases New eBook on iOS 15 UA With Mobile Action, App Marketing Leaders

yellowHEAD Releases New eBook on iOS 15…

January 13, 2022
UA
Company News

Hot off the (digital) press! yellowHEAD is proud to announce the release of our latest eBook, The App Marketer’s Handbook…

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Demystified: 15 Surprising TikTok Facts and Stats

Demystified: 15 Surprising TikTok Facts and Stats

January 13, 2022
UA
Creative
General

TikTok’s meteoric rise across the world had an interesting start. Launched in 2016 as Douyin, it has grown to become…

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