Marketing news, trends & insights
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
With over 2 billion active users, Instagram has established itself as one of the leading social media platforms out there…
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TikTok is still a rising star in the social media world. With over one billion users already, the platform has…
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When thinking about creatives, you want to make sure to use the right sizes for the right platforms. This is…
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yellowHEAD’s Paid User Acquisition team recently worked with an innovative platform serving a large community of fantasy sport lovers. Here's…
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Learn how to incorporate TikTok trends into a marketing strategy that’s sure to get the audience’s attention and reach your…
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yellowHEAD recently joined Wooga, SciPlay, and Storemaven for an eye-opening session to discuss gaming growth in a rapidly-changing mobile landscape.…
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How do you measure the quality of an ad? Google Ads has a quality score formula to do just that.…
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Learn about the different user motivations behind why people choose to download and use certain apps and learn how it…
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It’s well established that paid user acquisition can impact an app's organic results and vice versa. However, many still think…
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