How We Boost Conversion With Short Descriptions: The Marketing Approach Behind 80 characters

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How We Boost Conversion With Short Descriptions: The Marketing Approach Behind 80 characters

How We Boost Conversion With Short Descriptions:…

September 13, 2022
ASO
Best Practices

Learn yellowHEAD's marketing approach that makes those 80 characters really count! It takes the human eye 3 to 5 seconds…

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ASO Summer Refresh

ASO Summer Refresh

August 4, 2022
ASO
General

Are you stuck in the same ASO routine? Good news! The summer heat has inspired us at yellowHEAD to create…

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Google Play ASO: Optimize Your App Listing for 2022

Google Play ASO: Optimize Your App Listing…

July 20, 2022
ASO
Best Practices

So you’ve launched an app and want to get it up and running in the Google Play Store. What’s the…

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5 Common Mistakes You’re Probably Making When Localizing Apps for Israel

5 Common Mistakes You’re Probably Making When…

June 28, 2022
ASO
Best Practices

Israel might be a small country, but its market power far surpasses its actual size. If you're localizing an app…

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Seasonal Marketing for ASO

Seasonal Marketing for ASO

June 14, 2022
ASO
Best Practices

It’s no surprise that your app's traffic surges during different times of the year. Similar to other marketplaces, an app's…

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ASO News: What’s Causing Sudden Changes to Google Play Traffic and Keywords?

ASO News: What’s Causing Sudden Changes to…

June 8, 2022
ASO
General

This is a developing story and we will continue to update it as we understand more. Around May 24, the…

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Google Play Experiments Tool – Now in Beta!

Google Play Experiments Tool – Now in…

April 27, 2022
ASO
Best Practices
General

2022 has been the year of change for ASO testing tools. Following the iOS 15 release, we were introduced to…

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Gaming Growth: Optimizing the User Journey for App Installs

Gaming Growth: Optimizing the User Journey for…

April 7, 2022
UA
ASO
General

yellowHEAD recently joined Wooga, SciPlay, and Storemaven for an eye-opening session to discuss gaming growth in a rapidly-changing mobile landscape.…

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Creating a Holistic UA-ASO Strategy

Creating a Holistic UA-ASO Strategy

February 22, 2022
UA
ASO
Best Practices

It’s well established that paid user acquisition can impact an app's organic results and vice versa. However, many still think…

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