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Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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The ABCs of Google AdWords Web Campaigns

The ABCs of Google AdWords Web Campaigns

March 7, 2017
UA
Best Practices
General

Google AdWords Web Campaigns are campaigns which lead you to a website or specific landing page where the advertiser wants…

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Google AdWords – Most Significant Changes

Google AdWords – Most Significant Changes

February 5, 2017
UA
Best Practices
General

The past year has seen many changes in the performance ads industry. As mobile usage overtakes desktop, the world of…

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8 Tips on How to Create a Competitive Ad on Facebook

8 Tips on How to Create a…

January 16, 2017
UA
Best Practices
General

Anyone can create an ad on Facebook Ads Manager – it is fairly simple and intuitive – but how many…

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7 Tips for Successful Facebook Retargeting

7 Tips for Successful Facebook Retargeting

January 5, 2017
UA
Best Practices
General

No digital advertising strategy is complete without a retargeting plan. Serving as a tool for both acquisition and retention, retargeting…

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Google Expanded Text Ads: Out with the Old, in with the New?

Google Expanded Text Ads: Out with the…

December 15, 2016
UA
Best Practices
General

Expanded Text Ads – Are they better than regular text ads? Expanded text ads are the new format of Google…

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Why should you promote your app on Instagram?

Why should you promote your app on…

November 24, 2016
UA
Best Practices
General

When thinking about advertising on social media, the usual go-to platform is Facebook. However, there are other audience niches that…

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8 Tips to Boss Your AdMob Campaign

8 Tips to Boss Your AdMob Campaign

April 26, 2016
UA
Best Practices
General

Google’s AdMob network is the place to be these days. Launching a mobile app campaign is easy-breezy, but if you…

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ASO & Paid Campaigns

ASO & Paid Campaigns

May 18, 2015
UA
ASO
Best Practices
General

"The Achilles heel of Paid Advertising – Once paid advertising stops, so too will the traffic to the app .…

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