NEW Facebook Feature – Value-Based Lookalikes

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NEW Facebook Feature – Value-Based Lookalikes

NEW Facebook Feature – Value-Based Lookalikes

August 1, 2017
UA
Best Practices
General

Adapting is Leading Facebook marketing is constantly evolving, as new features and updates are added on a weekly basis. Missing…

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Facebook A/B Testing – Stop Guessing Start Testing!

Facebook A/B Testing – Stop Guessing Start Testing!

July 26, 2017
UA
Best Practices
General

Please, stop asking me what's better. “Should I use video ads or just regular ones? "What should my objective campaign…

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How Personalized App Marketing Lifts Revenue

How Personalized App Marketing Lifts Revenue

July 24, 2017
UA
Best Practices
General

Ever wondered how many apps people keep on their smartphones? According to some statistics, the majority of Americans keep between…

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Tips for Effective Video App Install Campaigns

Tips for Effective Video App Install Campaigns

July 20, 2017
UA
Creative
Best Practices
General

Video App Install Campaigns in the Lead If you’re an app developer, you know that building a scalable and monetizable…

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Facebook Ads: A Quest for More Ad Placements

Facebook Ads: A Quest for More Ad Placements

July 11, 2017
UA
Best Practices
General

Last month, Facebook announced that they had crossed the bar of 2 billion active users. Yet, there is not enough…

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Case Study: SEO Traffic Brings 5X CVR Improvement in Google Remarketing

Case Study: SEO Traffic Brings 5X CVR Improvement in Google Remarketing

July 6, 2017
UA
SEO
Best Practices
General

Google Remarketing Campaigns According to some benchmarks from Google, just 2-4% of site visits result in a transaction. But a…

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Let’s Go Shopping! – A Guide to Shopping Campaigns

Let’s Go Shopping! – A Guide to Shopping Campaigns

July 4, 2017
UA
Best Practices
General

Get results for your products without the hassle of writing ads! Shopping Campaigns allow you to promote your products by…

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SEO vs. PPC – Which Is the Right Marketing Channel for YOU?

SEO vs. PPC – Which Is the Right Marketing Channel for YOU?

June 29, 2017
UA
SEO
Best Practices
General

So, you have a website and a marketing budget - now what? Is it best to invest in SEO or…

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The Principle of Restricted Choice – or how to succeed in your Mobile App Retargeting

The Principle of Restricted Choice – or how to succeed in your Mobile App Retargeting

June 25, 2017
UA
Best Practices
General

In a world where 1 out of 4 installed apps are never used and a similar percentage are abandoned after…

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