Marketing news, trends & insights
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Anyone who has ever laid eyes on Facebook marketing has probably asked himself the following question: “Which tool should I…
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When it comes to mobile app promotion, the Google AdWords inventory is usually synonymous with Google’s search engine, where, in…
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“The creative isn’t working.” If you work in performance marketing or, well, any other marketing field that deals with creatives,…
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If you are an app developer, you are probably well familiar with this uncomfortable statistic about user retention: 75% of…
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What is Google Remarketing? Remarketing on Google Ads gives advertisers the option to show ads to people who have previously…
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How many times have you heard that you absolutely have to promote your product/app on social media? And how…
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Every app developer should implement some sort of tracking to their app. In parallel, every advertiser should know how to…
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Universal App Campaigns – A brief history Back in 2015, Google introduced new campaign called “Universal App Campaigns”, or UACs…
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Ad extensions, as their name indicates, are a type of ad format that displays extra information about your business, in…
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