yellowHEAD Releases New eBook on iOS 15 UA With Mobile Action, App Marketing Leaders

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Webinar Recap: How Data is Revolutionizing Game Creatives for UA

Webinar Recap: How Data is Revolutionizing Game…

December 8, 2020
UA
Creative
Events

We’ve rounded up the highlights from our recent webinar with industry experts. https://www.youtube.com/watch?v=P6VnduoYz_U&t=1s Data is a valuable tool in user…

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Localization & Culturalization Tips That Boost App Growth

Localization & Culturalization Tips That Boost App…

November 20, 2020
ASO
Events

Localization is a hot topic among ASO experts. Adjusting your app store listing is necessary to reach a worldwide audience,…

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Art Meets Data in Today’s Creative Revolution

Art Meets Data in Today’s Creative Revolution

August 20, 2020
Creative
Technology
Events

Creatives have a huge impact on campaign performance, and yet the creative process is often not founded on much more…

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The Morning After: Mobile UA Post-IDFA

The Morning After: Mobile UA Post-IDFA

August 19, 2020
UA
Events

With iOS 14 around the corner and the de-facto depreciation of the IDFA, the world of mobile UA will need…

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All Conversion Points Lead to ASO

All Conversion Points Lead to ASO

July 3, 2020
ASO
Events

You know ASO is important - but which department should take ownership? ASO has benefits for teams ranging from SEO…

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MGS20 – Interview with Lee Spungin, VP Strategic Partnerships at yellowHEAD

MGS20 – Interview with Lee Spungin, VP…

June 2, 2020
Creative
Technology
Events

My, how the world has changed over the past several months! As the first MGS Global Virtual Conference rolls out…

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ASO Audit with yellowHEAD: How to Rank at the Top

ASO Audit with yellowHEAD: How to Rank…

May 22, 2020
ASO
Events

Uncover proven ASO strategies to boost your app growth! Without a doubt, App Store Optimization is an indispensable part of…

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Consumer Electronics Show (CES) 2020 – Event Recap

Consumer Electronics Show (CES) 2020 – Event…

January 20, 2020
Events
General

How can I start describing my first CES experience? If I need to choose one word, it probably be “overwhelming.”…

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App Marketing Insights from App Promotion Summit

App Marketing Insights from App Promotion Summit

December 11, 2019
ASO
Events
General

Last Thursday, I was privileged to attend the App Promotion Summit in Berlin. It was an insightful day of interesting…

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