ASO News: What’s Causing Sudden Changes to Google Play Traffic and Keywords?

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How Contextual Mobile Ads Boost iOS 15 App Store Installs

How Contextual Mobile Ads Boost iOS 15…

January 6, 2022
UA
ASO
Best Practices

Contextual marketing is the new buzzword in the mobile industry, and it will continue through 2022.  This post was written…

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yellowCHAT: Social Performance Marketing with Guy Bauer

yellowCHAT: Social Performance Marketing with Guy Bauer

January 6, 2022
UA
Q&A

Guy Bauer has always been passionate about marketing and this has led to a thriving performance marketing career. As Head…

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Social Media Marketing Terms: A Comprehensive Glossary

Social Media Marketing Terms: A Comprehensive Glossary

January 5, 2022
UA
Creative
General

In social media marketing, things change quickly. There's certain jargon that professionals use all the time, that would sound confusing…

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Google Ad Types and Examples: Show Up Where Your Customers Are Looking

Google Ad Types and Examples: Show Up…

December 23, 2021
UA
Best Practices

Google has many ways to show ads and there are several popular Google Ad types. Text ads are perhaps the…

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6 of the Best New Year Marketing Ideas

6 of the Best New Year Marketing…

December 19, 2021
UA
Best Practices
General

A new year brings with it new hopes and a host of new ideas that marketers can try to boost…

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Webinar Recap: How eCommerce Performance Marketing Will Change in 2022

Webinar Recap: How eCommerce Performance Marketing Will…

December 14, 2021
UA
SEO
Events

From privacy lockdowns to social commerce integrations, 2022 will be a whirlwind for eCommerce marketers. Performance marketers constantly adapt to…

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Mobile Action Webinar Wrap-Up: Decoding iOS 15

Mobile Action Webinar Wrap-Up: Decoding iOS 15

December 8, 2021
UA
ASO
Events

How custom product pages, in-app events, product page optimization, and changes to Apple Search Ads will change things for your…

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Google Ads: KPIs to Make the Most of Your Campaign Performance

Google Ads: KPIs to Make the Most…

November 30, 2021
UA
Best Practices

Tracking certain Google Ads KPIs can help maximize campaign performance and increase ROIs. Discover the 10 most crucial KPIs to…

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Google Ads: Best Practices and Tips For 2022

Google Ads: Best Practices and Tips For…

November 21, 2021
UA
Best Practices

Trying to reach an online audience for your business? As the world’s most popular search engine, Google is one of…

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