yellowHEAD Releases New eBook on iOS 15 UA With Mobile Action, App Marketing Leaders

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Will the Facebook Outage Impact Digital Marketing?

Will the Facebook Outage Impact Digital Marketing?

October 5, 2021
Technology
General

Facebook and its suite of platforms that include Instagram and WhatsApp experienced a worldwide outage on Monday. The crash, which…

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Facebook Webinar Wrap-Up: How yellowHEAD Optimizes Ad Creative

Facebook Webinar Wrap-Up: How yellowHEAD Optimizes Ad…

September 2, 2021
UA
Creative
Company News

During a recent Facebook webinar, we shared yellowHEAD’s creative methodology and revealed how to combat creative fatigue. Last month, yellowHEAD…

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yellowHEAD Releases Alison 2.0, Features New AI Tools

yellowHEAD Releases Alison 2.0, Features New AI…

August 26, 2021
Creative
Technology
Company News

yellowHEAD is proud to announce the launch of Alison 2.0, a significant update to the most intelligent creative analysis platform…

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Alison Named ‘Product of the Year’ by Business Intelligence Group

Alison Named ‘Product of the Year’ by…

August 2, 2021
Creative
Technology
Company News

yellowHEAD'S AI-powered creative management platform Alison was named Product of the Year 2021 by the Business Intelligence Group at their…

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WWDC 2021 Roundup: 8 Things For Digital Marketers to Expect

WWDC 2021 Roundup: 8 Things For Digital…

June 16, 2021
Technology
General

Apple finally gave the world its first look at iOS 15 and many other new features at Apple’s Worldwide Developers…

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The Difference Between AdTech and MarTech

The Difference Between AdTech and MarTech

May 30, 2021
UA
Technology
General

Adtech and martech are common terms bandied about by marketers. However, a majority of the people don’t understand the major…

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ASKyH: Data-Based Creatives

ASKyH: Data-Based Creatives

February 25, 2021
Creative
Technology
ASKyH

It's been a while since we've seen something revolutionary happen with the creative process. Personally I can't put a date…

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How to Grow Your Mobile Games by Testing Ad Creative the Right Way

How to Grow Your Mobile Games by…

December 21, 2020
UA
Creative
Best Practices

Finding out what’s working — and what’s not — is key to mobile growth.  With so many ad formats, platforms,…

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Webinar Recap: How Data is Revolutionizing Game Creatives for UA

Webinar Recap: How Data is Revolutionizing Game…

December 8, 2020
UA
Creative
Events

We’ve rounded up the highlights from our recent webinar with industry experts. https://www.youtube.com/watch?v=P6VnduoYz_U&t=1s Data is a valuable tool in user…

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