Let’s Go Shopping! – A Guide to Shopping Campaigns

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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Let’s Go Shopping! – A Guide to Shopping Campaigns

Let’s Go Shopping! – A Guide to Shopping Campaigns

July 4, 2017
UA
Best Practices
General

Get results for your products without the hassle of writing ads! Shopping Campaigns allow you to promote your products by…

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SEO vs. PPC – Which Is the Right Marketing Channel for YOU?

SEO vs. PPC – Which Is the Right Marketing Channel for YOU?

June 29, 2017
UA
SEO
Best Practices
General

So, you have a website and a marketing budget - now what? Is it best to invest in SEO or…

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The Principle of Restricted Choice – or how to succeed in your Mobile App Retargeting

The Principle of Restricted Choice – or how to succeed in your Mobile App Retargeting

June 25, 2017
UA
Best Practices
General

In a world where 1 out of 4 installed apps are never used and a similar percentage are abandoned after…

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Ads Manager or Power Editor? All you need to know about Facebook Ad Management Tools to choose

Ads Manager or Power Editor? All you need to know about Facebook Ad Management Tools to choose

June 15, 2017
UA
Best Practices
General

Anyone who has ever laid eyes on Facebook marketing has probably asked himself the following question: “Which tool should I…

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The Places I want to Be –  Tips about Placement Analysis for AdMob Campaigns

The Places I want to Be – Tips about Placement Analysis for AdMob Campaigns

June 12, 2017
UA
Best Practices
General

When it comes to mobile app promotion, the Google AdWords inventory is usually synonymous with Google’s search engine, where, in…

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Facebook ad not delivering? 15 questions you should ask when “the creative isn’t working”

Facebook ad not delivering? 15 questions you should ask when “the creative isn’t working”

June 7, 2017
UA
Best Practices
General

“The creative isn’t working.” If you work in performance marketing or, well, any other marketing field that deals with creatives,…

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Spammy Structured Markup Penalty & How We Fixed It – the 411

Spammy Structured Markup Penalty & How We Fixed It – the 411

June 1, 2017
SEO
Best Practices
General

What is Structured Data and What’s Schema code got to do with it? At first glance, the term ‘structured data’…

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USER RETENTION: The Problem That Never Goes Away

USER RETENTION: The Problem That Never Goes Away

May 29, 2017
UA
Best Practices
General

If you are an app developer, you are probably well familiar with this uncomfortable statistic about user retention: 75% of…

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Remarketing – Brief Intro & Best Practices for Google Ads

Remarketing – Brief Intro & Best Practices for Google Ads

May 18, 2017
UA
Best Practices
General

What is Google Remarketing? Remarketing on Google Ads gives advertisers the option to show ads to people who have previously…

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