Demystified: 15 Surprising TikTok Facts and Stats

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The Difference Between AdTech and MarTech

The Difference Between AdTech and MarTech

May 30, 2021
UA
Technology
General

Adtech and martech are common terms bandied about by marketers. However, a majority of the people don’t understand the major…

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Understanding Google RankBrain

Understanding Google RankBrain

May 24, 2021
SEO
General

Google SEO is a skill that has been in demand for a long time now. Companies and agencies are investing more and…

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Google Play takes another step closer to the App Store

Google Play takes another step closer to…

May 13, 2021
ASO
General

Google has announced another change to its policies for app metadata and introduced new guidelines for assets listed on its…

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Top 10 Google Ranking Factors For 2021

Top 10 Google Ranking Factors For 2021

April 11, 2021
SEO
Best Practices
General

Search Optimization is an extremely dynamic field that continues to evolve more and more rapidly with each passing day. While…

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How Is Apple’s iOS 14 IDFA Update Likely to Impact Advertisers?

How Is Apple’s iOS 14 IDFA Update…

April 8, 2021
UA
Best Practices
General

Apple’s iOS 14.5 update is going to change how advertisers target and track users.  Let’s look at how it will…

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What is Cross-Channel Marketing?

What is Cross-Channel Marketing?

March 26, 2021
UA
Best Practices
General

Cross-channel marketing aims to create a consistent experience across a variety of digital channels. Read on to find out how…

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Social Point’s Ana Maria Rizopol Combines Creativity and Data for Success

Social Point’s Ana Maria Rizopol Combines Creativity…

March 25, 2021
Q&A
General

Chatting with Ana Maria Rizopol, Social Point’s Marketing Outsourcing Creative Manager, was enjoyable and exciting. Originally from Romania, Ana gained…

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4 Direct to Consumer Trends Marketers Need to Know in 2021

4 Direct to Consumer Trends Marketers Need…

March 15, 2021
UA
Best Practices
General

Here’s how to navigate evolving consumer expectations and take your DTC brand to new heights this year. It’s no secret…

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Adjust’s Ozan Sisman Cooks Up Successful Mobile Marketing Partnerships

Adjust’s Ozan Sisman Cooks Up Successful Mobile…

March 11, 2021
Q&A
General

Ozan Sisman, Partnership Manager at Adjust, is a unique combination of numbers and sociability. With a passion for math, Ozan…

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