How to Accelerate Your Game Growth into 2020 – 360° View from Industry Experts

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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How to Accelerate Your Game Growth into 2020 – 360° View from Industry Experts

How to Accelerate Your Game Growth into 2020 – 360° View from Industry Experts

November 14, 2017
UA
Events
Best Practices

Last month, yellowHEAD had a pleasure to discuss the future of user acquisition at Casual Connect Kyiv with: Javier Castro,…

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Universal App Campaigns gaining 100% higher ROI compared to July

Universal App Campaigns gaining 100% higher ROI compared to July

November 9, 2017
UA
Best Practices
General

The New Universal App Campaigns So, it’s been a while since Google announced they are going all-in on Universal App…

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Facebook just rolled out another game changer: creative split testing

Facebook just rolled out another game changer: creative split testing

November 6, 2017
UA
General

Lately, it seems like almost every week Facebook is coming out with a new feature, test, beta or interface change.…

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Breaking News! Pinterest Search Ads Now Available to All Advertisers

Breaking News! Pinterest Search Ads Now Available to All Advertisers

October 24, 2017
UA
General

As a successful social network with 200M monthly active users, Pinterest is constantly evolving, adding updates and new features to…

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Facebook Value Optimization – The Digital Whale Watch

Facebook Value Optimization – The Digital Whale Watch

October 24, 2017
UA
Best Practices
General

Groundbreaking news! Once again, Facebook has stepped up to ensure that advertisers maximize their ROAS, by enrolling the new Value…

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How to Choose a Domain Name

How to Choose a Domain Name

September 28, 2017
SEO
Best Practices
General

Naturally, most businesses spend a lot of time, effort and money on branding and choosing a business name. The next…

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Power Editor is Gone… Meet the Updated Ads Manager from Facebook

Power Editor is Gone… Meet the Updated Ads Manager from Facebook

September 19, 2017
UA
General

No drama. Power Editor loses its name but keeps all the functionality in the new, single yet powerful tool from…

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How to Use Facebook Automated Rules to Better Optimize Your Campaigns

How to Use Facebook Automated Rules to Better Optimize Your Campaigns

September 18, 2017
UA
Best Practices
General

When running high-scale, multi-national campaigns, one finds oneself constantly thinking about faster, more efficient ways to perform various optimization actions.…

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Mobile-first Index is Around the Corner: Move from m-dot to Responsive Sites

Mobile-first Index is Around the Corner: Move from m-dot to Responsive Sites

September 17, 2017
SEO
Best Practices
General

Back in November 2016, Doantam Phan, Product Manager at Google, stated in the Official Google Webmaster Blog that “Although our…

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