15 Surprising TikTok Facts and Stats

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Why should you promote your app on Instagram?

Why should you promote your app on…

November 24, 2016
UA
Best Practices
General

When thinking about advertising on social media, the usual go-to platform is Facebook. However, there are other audience niches that…

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Ranking #1 for “poker”: More of a two-pair than a royal flush.

Ranking #1 for “poker”: More of a…

November 20, 2016
ASO
Best Practices
General

In the world of app stores, achieving top keyword rankings is ever-elusive. It’s something all apps strive for and is…

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App in Focus – An App Store Optimization (ASO) Analysis – Strava

App in Focus – An App Store…

October 31, 2016
ASO
Best Practices
General

Welcome to the second installment of yellowHEAD ASO’s App in Focus, where we take a look at all kinds of…

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New ASO Discovery: How Category Rankings may affect your App’s Keyword Ranking

New ASO Discovery: How Category Rankings may…

September 29, 2016
ASO
Best Practices
General

As a leading online marketing agency for ASO (App Store Optimization) services, we work with a number of major apps…

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App in Focus: Live.me™

App in Focus: Live.me™

September 25, 2016
ASO
Best Practices
General

Welcome to yellowHEAD’s App in Focus, where we’ll take a look at an interesting app climbing the Apple App Store and…

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New Google Play Developer Console Update: Benchmarks (in Beta)

New Google Play Developer Console Update: Benchmarks…

September 13, 2016
ASO
Best Practices
General

Google is introducing new insights in the Google Play Developer Console that provide some useful benchmarking data points for analyzing…

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8 Tips to Boss Your AdMob Campaign

8 Tips to Boss Your AdMob Campaign

April 26, 2016
UA
Best Practices
General

Google’s AdMob network is the place to be these days. Launching a mobile app campaign is easy-breezy, but if you…

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5 App Marketing & ASO Tips from APS Berlin

5 App Marketing & ASO Tips from…

April 6, 2016
ASO
Events
General

A few weeks ago, we attended the App Promotion Summit (APS) in Berlin. Unlike in previous conferences (such as Casual…

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Google Play’s New “Experiments” Tool – you need to take advantage of this

Google Play’s New “Experiments” Tool – you…

December 21, 2015
ASO
General

Everyone knows that good app pages are crucial for an app’s success. The problem is, no one really knows what…

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