How to Use Facebook Automated Rules to Better Optimize Your Campaigns

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How to Use Facebook Automated Rules to Better Optimize Your Campaigns

How to Use Facebook Automated Rules to Better Optimize Your Campaigns

September 18, 2017
UA
Best Practices
General

When running high-scale, multi-national campaigns, one finds oneself constantly thinking about faster, more efficient ways to perform various optimization actions.…

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Mobile-first Index is Around the Corner: Move from m-dot to Responsive Sites

Mobile-first Index is Around the Corner: Move from m-dot to Responsive Sites

September 17, 2017
SEO
Best Practices
General

Back in November 2016, Doantam Phan, Product Manager at Google, stated in the Official Google Webmaster Blog that “Although our…

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Are You (P)interested? How Pinterest Promoted Pins can help promote your business

Are You (P)interested? How Pinterest Promoted Pins can help promote your business

September 7, 2017
UA
Best Practices
General

As part of the platform’s major demographic (a woman and art/design lover), I’ve been using Pinterest on a daily basis…

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Effect of New iOS App Subtitles on Keyword Rankings

Effect of New iOS App Subtitles on Keyword Rankings

August 31, 2017
ASO
Best Practices
General

A lot has been said and written about iOS 11 and the new App Store that will launch alongside it.…

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Maximizing Your User Acquisition & User Retention

Maximizing Your User Acquisition & User Retention

August 28, 2017
UA
Events

Delivered at Casual Connect USA 2017. Learn how to maximize your UA and UR strategies from experts on the developer…

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10 Ways to Boost Your Creative Thinking

10 Ways to Boost Your Creative Thinking

August 22, 2017
Creative
Best Practices
General

Wherever your work lands you on the marketing funnel – analytics, conversion, retention, biz dev – creativity is always needed.…

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Streamline Your Campaigns With Google AdWords Automated Rules

Streamline Your Campaigns With Google AdWords Automated Rules

August 20, 2017
UA
Best Practices
General

Managing your Google ad campaigns can be quite time-consuming. There are so many factors to consider – monitoring performance, adjusting…

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Is the Google Play Short Description More About Keywords or Conversions? An ASO Study

Is the Google Play Short Description More About Keywords or Conversions? An ASO Study

August 8, 2017
ASO
Best Practices
General

One of the critical questions in ASO surrounds how to best use keywords – where do they get their best…

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NEW Facebook Feature – Value-Based Lookalikes

NEW Facebook Feature – Value-Based Lookalikes

August 1, 2017
UA
Best Practices
General

Adapting is Leading Facebook marketing is constantly evolving, as new features and updates are added on a weekly basis. Missing…

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