A Brief Guide to Mobile App Tracking

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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A Brief Guide to Mobile App Tracking

A Brief Guide to Mobile App Tracking

April 30, 2017
UA
Best Practices
General

Every app developer should implement some sort of tracking to their app. In parallel, every advertiser should know how to…

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iOS 10.3 –   Replying to App Reviews as Part of Your Long-Term Strategy

iOS 10.3 – Replying to App Reviews as Part of Your Long-Term Strategy

April 25, 2017
ASO
Best Practices
General

Your business’ success is often determined by the level of your customer service.  In a world of apps and app…

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On-Page SEO: A must-have list of basic steps

On-Page SEO: A must-have list of basic steps

April 20, 2017
SEO
Best Practices
General

Everybody’s doing the SEO dance now. Well, not just now… it’s actually been going on for many years. As such…

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Same Publisher, Same Trend for Keyword “slots”

Same Publisher, Same Trend for Keyword “slots”

April 12, 2017
ASO
General

This week, our ASO team came across another very interesting trend happening with iOS keyword rankings. It’s already known that…

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Universal App Campaigns – Google’s Black Box

Universal App Campaigns – Google’s Black Box

April 9, 2017
UA
Best Practices
General

Universal App Campaigns – A brief history Back in 2015, Google introduced new campaign called “Universal App Campaigns”, or UACs…

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Is Google Play Successful in Inducing More Non-Page View Installs? App Store Case Study

Is Google Play Successful in Inducing More Non-Page View Installs? App Store Case Study

April 4, 2017
ASO
General

A True App Store Optimization Analysis of Google Play For several months now, Google Play has been experimenting with different…

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Google Ad Extensions – What Can You ADD to Your AD?

Google Ad Extensions – What Can You ADD to Your AD?

March 13, 2017
UA
Best Practices
General

Ad extensions, as their name indicates, are a type of ad format that displays extra information about your business, in…

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ASO Wishes You a Happy International ‘Niche’ Day!

ASO Wishes You a Happy International ‘Niche’ Day!

March 8, 2017
ASO
General

Happy International Women’s Day! As a yellowHEAD-empowered, pregnant working mother to two kids, I jumped at the chance to celebrate…

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The ABCs of Google AdWords Web Campaigns

The ABCs of Google AdWords Web Campaigns

March 7, 2017
UA
Best Practices
General

Google AdWords Web Campaigns are campaigns which lead you to a website or specific landing page where the advertiser wants…

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