Building The Best Mobile Growth Stack

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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Building The Best Mobile Growth Stack

Building The Best Mobile Growth Stack

March 19, 2019
UA
Events

The tools available from hundreds of different companies these days can be overwhelming. However, different tools are better than others…

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The Right Marketing Mix for Your App: How to gain more users with complementing organic and paid strategies

The Right Marketing Mix for Your App: How to gain more users with complementing organic and paid strategies

February 18, 2019
UA
ASO
Events

yellowHEAD's Head of ASO, Itai Keshet, delivers a Growth Track session at Pocket Gamer Connects London 2019 on January 21st…

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Casual Connect London Social Casino Track Wrap-Up

Casual Connect London Social Casino Track Wrap-Up

June 13, 2018
Events

2 weeks ago, yellowHEAD attended Casual Connect London where we, Marina and Merav, were privileged to emcee the social casino…

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From missile defense to user acquisition – How advanced AI models predict performance

From missile defense to user acquisition – How advanced AI models predict performance

February 21, 2018
Technology
Events

This presentation from Pocket Gamer Connects London 2018 by Roy Leiser illuminates how yellowHEAD is solving the issue of wasted…

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How to Accelerate Your Game Growth into 2020 – 360° View from Industry Experts

How to Accelerate Your Game Growth into 2020 – 360° View from Industry Experts

November 14, 2017
UA
Events
Best Practices

Last month, yellowHEAD had a pleasure to discuss the future of user acquisition at Casual Connect Kyiv with: Javier Castro,…

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Maximizing Your User Acquisition & User Retention

Maximizing Your User Acquisition & User Retention

August 28, 2017
UA
Events

Delivered at Casual Connect USA 2017. Learn how to maximize your UA and UR strategies from experts on the developer…

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Strategies for Effective App Store Optimization

Strategies for Effective App Store Optimization

February 26, 2017
ASO
Events

Delivered at Casual Connect Europe 2017. In this panel, our app store optimization experts will discuss strategies to give your…

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5 App Marketing & ASO Tips from APS Berlin

5 App Marketing & ASO Tips from APS Berlin

April 6, 2016
ASO
Events
General

A few weeks ago, we attended the App Promotion Summit (APS) in Berlin. Unlike in previous conferences (such as Casual…

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App Store Optimization: What You’re Probably Doing Wrong

App Store Optimization: What You’re Probably Doing Wrong

November 17, 2015
ASO
Events

Should you invest in App Store Optimization or is it time wasted? Over 60% of app installs come from search,…

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