Mobile Marketing: Benefits and Importance

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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From missile defense to user acquisition – How advanced AI models predict performance

From missile defense to user acquisition –…

February 21, 2018
Technology
Events

This presentation from Pocket Gamer Connects London 2018 by Roy Leiser illuminates how yellowHEAD is solving the issue of wasted…

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How to Accelerate Your Game Growth into 2020 – 360° View from Industry Experts

How to Accelerate Your Game Growth into…

November 14, 2017
UA
Events
Best Practices

Last month, yellowHEAD had a pleasure to discuss the future of user acquisition at Casual Connect Kyiv with: Javier Castro,…

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Maximizing Your User Acquisition & User Retention

Maximizing Your User Acquisition & User Retention

August 28, 2017
UA
Events

Delivered at Casual Connect USA 2017. Learn how to maximize your UA and UR strategies from experts on the developer…

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Strategies for Effective App Store Optimization

Strategies for Effective App Store Optimization

February 26, 2017
ASO
Events

Delivered at Casual Connect Europe 2017. In this panel, our app store optimization experts will discuss strategies to give your…

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5 App Marketing & ASO Tips from APS Berlin

5 App Marketing & ASO Tips from…

April 6, 2016
ASO
Events
General

A few weeks ago, we attended the App Promotion Summit (APS) in Berlin. Unlike in previous conferences (such as Casual…

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App Store Optimization: What You’re Probably Doing Wrong

App Store Optimization: What You’re Probably Doing…

November 17, 2015
ASO
Events

Should you invest in App Store Optimization or is it time wasted? Over 60% of app installs come from search,…

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ASO App Store Optimization or Bust!

ASO App Store Optimization or Bust!

September 12, 2015
ASO
Events

ASO is becoming a household name as an app store discoverability solution. Still questioning whether this marketing channel is worth…

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