How Contextual Mobile Ads Boost iOS 15 App Store Installs

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How Contextual Mobile Ads Boost iOS 15 App Store Installs

How Contextual Mobile Ads Boost iOS 15 App Store Installs

January 6, 2022
UA
ASO
Best Practices

Contextual marketing is the new buzzword in the mobile industry, and it will continue through 2022.  This post was written…

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Social Media Marketing Terms: A Comprehensive Glossary

Social Media Marketing Terms: A Comprehensive Glossary

January 5, 2022
UA
Creative
General

In social media marketing, things change quickly. There's certain jargon that professionals use all the time, that would sound confusing…

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9 Native Advertising Examples to Inspire You in 2022 

9 Native Advertising Examples to Inspire You in 2022 

December 28, 2021
Creative
General

Native advertising is one of the most popular forms of advertising, even though you might not realize it. Unlike the…

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yellowHEAD Wins Effective Mobile Marketing Award for Most Effective Use of Data

yellowHEAD Wins Effective Mobile Marketing Award for Most Effective Use of Data

December 16, 2021
Creative
Technology
Company News

yellowHEAD, the AI-powered performance marketing company, has won a 2021 Effective Mobile Marketing Award (EMMA) for its pioneering use of AI…

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DIY or AI? 4 Benefits of Alison Creative Technology

DIY or AI? 4 Benefits of Alison Creative Technology

December 9, 2021
Creative
Technology
Best Practices

With AI-powered ad solutions, marketers can optimize creative, target niche audiences, and deploy successful campaigns on a global scale. Creative…

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The Secret to Beating Ad Fatigue (For Good)

The Secret to Beating Ad Fatigue (For Good)

November 22, 2021
Creative
Technology
Best Practices

When left unchecked, ad fatigue eats away at your campaign returns. Thankfully, there are creative strategies to minimize and even…

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yellowHEAD Wins Two Platinum Awards at 2021 MarCom Awards

yellowHEAD Wins Two Platinum Awards at 2021 MarCom Awards

November 19, 2021
UA
Creative
Company News

yellowHEAD AI-powered performance marketing recently received two platinum awards in the 2021 MarCom Awards. yellowHEAD AI-powered performance marketing is pleased…

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yellowHEAD Named Agency of the Year by PR & Marketing Excellence Awards

yellowHEAD Named Agency of the Year by PR & Marketing Excellence Awards

November 9, 2021
Creative
Technology
Company News

yellowHEAD performance marketing recently won the PR & Marketing Excellence Award for its ongoing work in creative intelligence and ad…

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Facebook Webinar Wrap-Up: How yellowHEAD Optimizes Ad Creative

Facebook Webinar Wrap-Up: How yellowHEAD Optimizes Ad Creative

September 2, 2021
UA
Creative
Company News

During a recent Facebook webinar, we shared yellowHEAD’s creative methodology and revealed how to combat creative fatigue. Last month, yellowHEAD…

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