Marketing news, trends & insights
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
As 2023 begins, companies are shifting their focus from app growth to user acquisition, app store optimization, and monetization. Rather…
READ MOREApp Store Optimization (acronym: ASO) is the process of optimizing your app page in the App Store and Google Play…
READ MOREUnderstanding the Meaning of Creatives in Advertising Before discussing ad concepts, let's define what exactly creatives are in advertising. These…
READ MORETikTok’s meteoric rise across the world had an interesting start. Launched in 2016 as Douyin, it has grown to become…
READ MOREThe rise of TikTok is one of the most amazing stories of the past decade. The app was released in…
READ MOREIn-app events were introduced by Apple in 2021 as one of their newest features from the iOS 15 update. In-app…
READ MOREDid you know that creatives are crucial for your app store conversion? That users don’t really read app pages —…
READ MOREWeb Marketers, meet ASO. App Marketers, say Hello to SEO. SEO is the process of generating organic traffic from search…
READ MORETable of Contents So what are Apple Search Ads? Why Use Apple Search Ads? Apple Search Ads placements Apple Search…
READ MORE