Follow the yellowHEAD road

Where people come first, always

Painting the world yellow

From the US to Europe and across key global hubs, our on-the-ground teams work closely with brands worldwide, delivering localized execution backed by global strategy.

Say hi to yellowHEAD
leaders!

Their knowledge and skills allow them to tackle complex
problems and find creative ways to overcome challenges.

Gal Bar
Gal Bar
Co-founder and CEO
Gal is co-founder and CEO of yellowHEAD together with Shai Karmi ever since the company’s founding in 2013. Gal has over 16 years of experience in online marketing. He also holds a B.Sc. in Computer Science from the University of Haifa. In the past 16 years, Gal has helped hundreds of brands achieve their high-ROI goal. If you’re looking to scale your business, let’s see how we can work together.
Gal Bar
Co-founder and CEO
Shai Karmi
Shai Karmi
Co-founder and CEO
When Shai isn’t off-roading in old Jeeps or dirt bikes, he is the Co-Founder and CEO at yellowHEAD with over 20 years of experience in online marketing. He has a BA in Social Sciences from Ra’anana College. After several business ventures, Shai is determined that yellowHEAD is the best one.
Shai Karmi
Co-founder and CEO
Lee Spungin
Lee Spungin
SVP Partnerships
Lee has 15+ years of experience leading teams in digital agencies and large advertising firms, igniting results to ensure partners' success, and delivering meaningful relationships with existing and new partners. She is now yellowHEAD's VP of Growth in the US branch and is an avid foodie on a quest to conquer NYC's thriving scene.
Lee Spungin
SVP Partnerships
Shaked Moshe
Shaked Moshe
HRBP
At the core of her work is a genuine commitment to helping individuals and companies thrive. Shaked believes in the power of HR to not only support the needs of employees but also drive organizational success. As the HRBP Lead at yellowHEAD, she oversees all aspects of HR operations, from recruitment and talent management to employee relations and organizational development.
Shaked Moshe
HRBP
Nitzan Apfelbaum Sassoon
Nitzan Apfelbaum Sassoon
VP of Finance
Nitzan has 10+ years of financial experience in digital media industries working at high-growth, pre-IPO, and publicly traded companies. She also has a BA from the Hebrew University. She now leads the Corporate Finance team at yellowHEAD and makes a mean carrot cake.
Nitzan Apfelbaum Sassoon
VP of Finance
Hila Keller
Hila Keller
VP of UA
Hila has 10+ years of experience in performance marketing, user acquisition, marketing analytics, and campaign management in Gaming and Non-gaming verticals. She also has an MBA in Leadership from Tel Aviv University, an MBA in Business management from ONO Academic College and a B.Sc in Social Science from Bar Ilan University. She now leads yellowHEAD’s User Acquisition team and dances salsa when she has free time.
Hila Keller
VP of UA
Joy Rubinstein Portman
Joy Rubinstein Portman
VP Organic Growth & Operations
Joy has 15+ years of experience in marketing, design and performance marketing. Joy leads yellowHEAD’s Organic team with ASO and SEO services. She is a proud Argentinian and as her name she brings lots of Joy to the team.
Joy Rubinstein Portman
VP Organic Growth & Operations
Tzippi Lasry
Tzippi Lasry
Head of Growth Strategy
Tzippi has 12+ years of experience in performance marketing, business development & growth. She also has an MBA from Bar Ilan University. She now leads yellowHEAD’s Business development & Sales team and loves travelling around the world.
Tzippi Lasry
Head of Growth Strategy
Koren Waise
Koren Waise
Head of Creative
Koren brings over 20 years of experience in advertising, having worked with top global brands and guiding them to success. With formal training as both a copywriter and art director, his passion for creativity extends beyond the ad world, including cooking and music. When he's not working, his favorite way to spend time is with his two daughters.
Koren Waise
Head of Creative
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