FOLLOW THE <span class="sizeup"><span class="yellow">yellowHEAD</span> ROAD</span>


yellowHEAD leaders spent years learning, practicing, and mastering the field of performance marketing. They are the go-to people for the latest information, best practices, and innovative solutions. Their knowledge and skills allow them to tackle complex problems and find creative ways to overcome challenges. They inspire others to learn and grow, and their contributions to their respective fields have a lasting impact on yellowHEAD.

We collaborate to make yellowHEAD the world’s preferred and most respected performance marketing brand.

With an expanding global presence, we support the growth of companies across markets.

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Our Story
yellowHEAD is founded by Gal Bar and Shai Karmi and goes on to become a global leader in digital performance marketing.
yellowHEAD’s Tech team is formed and goes on to develop revolutionary, growth-supporting technologies
yellowHEAD forms its ASO team and quickly becomes a pioneer in the field
Business of Apps lists yellowHEAD as a top user acquisition agency and top App Store Optimization agency
mobyaffiliates lists yellowHEAD as a top mobile app marketing agency
yellowHEAD launches proprietary marketing technology
yellowHEAD is featured on national TV
yellowHEAD Analytics is launched to provide partners with complete transparency over their entire funnel in one spot
yellowHEAD office opens in Lviv, Ukraine
Expansion of yellowHEAD’s Creative Studio, yellowSTUDIO
Business of Apps lists yellowHEAD as a top App Store Optimization agency
ASKyH goes live
Media budget management surpasses $100M
yellowHEAD Alerts is launched to empower Account Managers with live signals
yellowHEAD launches Alison and revolutionizes the concept of A/B testing
Business of Apps lists yellowHEAD as a top mobile app marketing agency
yellowHEAD office opens in NY, USA
yellowHEAD launches SaaS version of its creative insight technology Alison
Alison wins App Growth Innovation Award at the App Growth Awards
yellowHEAD earns a Facebook Marketing Partner creative badge
yellowHEAD surpasses 100 employees
yellowSTUDIO dramatically expands production capabilities
Alison 2.0 is released
Alison recognized as Best Technical Innovation at the Drum Digital Industry Awards
yellowSTUDIO named a Platinum Winner for Motion Graphic Video at the MarCom Awards
Alison named a Platinum Winner for Team Achievement by the MarCom Awards
Alison recognized as Product of the Year at 2021 Sales and Marketing Technology Awards (The Sammys)
Alison named 'Marketing Solution of the Year' in 2021 Data Breakthrough Awards
Alison wins 2021 Effective Mobile Marketing Award (EMMA) for 'Most Effective Use of Data'
Alison named 'Product of the Year' by the Business Intelligence Group
Alison named Data Visualization Solution of the Year at the Data Breakthrough Awards
yellowHEAD features at Mobile Apps Unlocked 2022

Harnessing the power of influencer marketing to boost your app’s user acquisition…

Business of Apps - February 2023

Paltalk Selects yellowHEAD to Lead Increased Marketing Efforts for Camfrog Application

Yahoo! Finance - February 2022
Say cheese hi! To yellowHEAD’S leaders
Gal Bar

Gal BarView

Co-Founder & CEO

Gal Bar

Co-Founder & CEO
Gal has over 16 years of experience in online marketing. He also holds a B.Sc. in Computer Science from the University of Haifa and decided that building sophisticated marketing tech is much more interesting than coding websites and apps. Gal now leads yellowHEAD's Marketing and Technology teams and makes killer desserts that no one wants to eat.
Shai Karmi

Shai KarmiView

Co-Founder & CEO

Shai Karmi

Co-Founder & CEO
When Shai isn’t off-roading in old Jeeps or dirt bikes, he leads yellowHEAD’s Finances, Creatives, and yellowX projects with over 16 years of experience in online marketing. He has a BA in Social Sciences from Ra’anana College. After several business ventures, Shai determined that yellowHEAD was the One.
Lee Spungin

Lee SpunginView

VP Growth - US

Lee Spungin

VP Growth - US
Lee Spungin has 12 years of experience leading teams in digital agencies and large advertising firms, igniting results to ensure partners' success, and delivering meaningful relationships with existing and new partners. She is now yellowHEAD's VP of Strategic Partnerships in the US and is an avid foodie on a quest to conquer NYC's thriving scene.
Maayan Dagan

Maayan DaganView

VP User Acquisition and Organic Marketing

Maayan Dagan

VP User Acquisition and Organic Marketing
When she’s not running or doing pilates, Maayan leads yellowHEAD’s 3 main divisions of marketing solutions for our partners with 11 years of experience in Digital Marketing and User Acquisition, and 6 years managing large marketing units. She has a BA in Economics and Communication from Tel Aviv University.
Nitzan Apfelbaum Sassoon

Nitzan Apfelbaum SassoonView

Head of Finance

Nitzan Apfelbaum Sassoon

Head of Finance
Nitzan has 8 years of financial experience in the digital media industries working at high-growth, pre-IPO, and publicly traded companies. She also has a BA from the Hebrew University. She now leads the Corporate Finance team at yellowHEAD and makes a mean carrot cake.
Hila Keller

Hila KellerView

Head of UA

Hila Keller

Head of UA
Hila has 6 years of experience in performance marketing, user acquisition, marketing analytics, and campaign management in Gaming and Non-gaming verticals. She also has an MBA in Leadership from Tel Aviv University, an MBA in Business management from ONO Academic College and a B.Sc in Social Science from Bar Ilan University. She now leads yellowHEAD’s User Acquisition team and dances salsa when she has free time.
Noa Miller

Noa MillerView

Head of Creative

Noa Miller

Head of Creative
Noa has 10+ years of experience in creative and advertising. She also has a Masters degree in Communications from Florida International University. She now leads yellowHEAD’s creative services and loves traveling with her family.
Carmit Baron Siton

Carmit Baron SitonView

VP People

Carmit Baron Siton

VP People
Carmit loves people, business and the way they interconnect. In the last 18+ years she brings this love into her career – she leads HR organizations to partnership, growth and success. Her passion is to find the right people and create a culture and a work environment that set up the company and its employees for success.
Tzippi Lasry

Tzippi LasryView

Head of Business Development

Tzippi Lasry

Head of Business Development
Tzippi has 6 years of experience in performance marketing, Business development & growth. She also has an MBA from Bar Ilan University. She now leads yellowHEAD’s Business development & Sales team and loves traveling around the world.
                           About us


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