News and updates

Google Discover is a personalized mobile content feed that surfaces articles, videos, and web stories based on a user’s interests – without requiring a search query. For website owners and…

What Is SEO?  SEO – Search Engine Optimization – is the practice of improving a website’s visibility in organic (unpaid) search results. When someone types a query into Google, Bing,…

Google reorganized the console, introducing new metrics and views Google rebuilt the navigation of the console, renamed the core store listing metrics, and added a new dashboard built around devices…

In 2026, the most important Google search ranking factors include content relevance (aligned with search intent), content quality, helpfulness & uniqueness, E-E-A-T trustworthiness, Core Web Vitals responsiveness, diverse backlinks, Reddit…

CPPS: From One StorePage to an Intent-Driven ASO System What changed in 2025? CPPs are no longer “paid only” assets1. Organic keyword → CPP association (NEW) Apple now allows organic…

How Are AI Systems Discovering Apps Now? When a user asks ChatGPT “What’s the best budgeting app for freelancers?” the AI system doesn’t retrieve a single pre-written answer. Instead, it…

App Store Optimization (ASO) is the process of improving an app’s visibility and ranking in app store search results, on both the iOS App Store and Google Play, to drive…

Ad creative is the visual, audio, and written content that comprises a digital advertisement. It includes images, videos, copy, motion graphics, interactive elements, and user-generated content designed to attract attention,…

  Google Ads has evolved dramatically. The platform your team used three years ago looks very different today. Expanded text ads are gone. Dynamic Search Ads (DSA) are being retired….

What is programmatic advertising? Programmatic advertising is the automated buying and selling of digital ad space using software and real-time data. Instead of a media buyer picking up the phone…

Need some inspiration for your TikTok ads? We’ve selected some of the best TikTok ads from around the world that are sure to get those creative juices flowing. With over…

Douyin app was launched in China in September 2016, followed by the international version, TikTok, in September 2017. Both apps were owned by ByteDance, the Chinese technology company founded by…