ASO Summer Refresh

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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ASO Summer Refresh

ASO Summer Refresh

August 4, 2022
ASO
General

Are you stuck in the same ASO routine? Good news! The summer heat has inspired us at yellowHEAD to create…

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Google Play ASO: Optimize Your App Listing for 2022

Google Play ASO: Optimize Your App Listing…

July 20, 2022
ASO
Best Practices

So you’ve launched an app and want to get it up and running in the Google Play Store. What’s the…

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Fantasy Sports Platform Scores Touchdown with yellowHEAD User Acquisition

Fantasy Sports Platform Scores Touchdown with yellowHEAD…

July 18, 2022
UA
Success Stories

yellowHEAD’s Paid User Acquisition team recently worked with an innovative platform serving a large community of fantasy sport lovers. Here's…

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Meta Tags Matter: Guide to SEO Meta Titles, Descriptions, & More

Meta Tags Matter: Guide to SEO Meta…

July 7, 2022
SEO
Best Practices

You might not always notice meta tags, but they're having a big impact on how sites are ranked by search…

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The Best Examples of TikTok Ads

The Best Examples of TikTok Ads

June 30, 2022
Creative
Best Practices

Need some inspiration for your TikTok ads? We've selected some of the best TikTok ads from around the world that…

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5 Common Mistakes You’re Probably Making When Localizing Apps for Israel

5 Common Mistakes You’re Probably Making When…

June 28, 2022
ASO
Best Practices

Israel might be a small country, but its market power far surpasses its actual size. If you're localizing an app…

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Seasonal Marketing for ASO

Seasonal Marketing for ASO

June 14, 2022
ASO
Best Practices

It’s no surprise that your app's traffic surges during different times of the year. Similar to other marketplaces, an app's…

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ASO News: What’s Causing Sudden Changes to Google Play Traffic and Keywords?

ASO News: What’s Causing Sudden Changes to…

June 8, 2022
ASO
General

This is a developing story and we will continue to update it as we understand more. Around May 24, the…

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How yellowHEAD Creates Amazing Video Ads

How yellowHEAD Creates Amazing Video Ads

May 26, 2022
Creative
ASKyH
Best Practices

There’s a lot more than meets the eye when scrolling through videos on your social media feed. From the artistic to…

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