Blog News and updates GEO May 2026 The GEO Glossary: 11 Terms Every SEO Professional Must Know in 2026 Introduction: Why GEO Vocabulary Matters Now. A glossary that I made for myself Hi, I’m Joy, VP of Organic Growth at yellowHEAD. My department covers SEO, ASO, content and increasingly,… Joy Rubinstein Portman VP of Organic Growth & Operations Latest blogs Category All Success Stories Q&A Events ASKyH Company News Best Practices General Apply Topic All Growth CRO Programmatic GEO UA ASO SEO Creative Technology Apply April 2026 7 min read How to Get UA Cohort Funding for Your Mobile Game: What Investors Actually Look For If you manage user acquisition for a mobile game, you already know that scaling spend without a reliable funding structure is one of the fastest ways to stall growth. Over… UA April 2026 8 min read How to choose the right ASO tool to grow organic rankings in 2026 App store optimization has grown into one of the most competitive disciplines in mobile marketing. More apps, more markets, and more complex store surfaces mean that the tools you use,… ASO April 2026 12 min read How to Write LLM-Friendly Content: Best Practices for Getting Cited by AI in 2026 Why LLM-Friendly Content Is the Biggest Content Shift Since Mobile Here’s a number that should stop you mid-scroll: AI-referred sessions jumped 527% year-over-year in the first five months of 2025… GEO March 2026 6 min read Google Play Shorts: What Marketers Need to Know About Google Play’s New Video-First App Discovery Google just introduced a major new feature inside the Play Store: Play Shorts, short-form vertical videos designed to help users discover apps by watching them in action. This update represents… ASO March 2026 9 min read ASO in 2026 CPPS: From One StorePage to an Intent-Driven ASO System What changed in 2025? CPPs are no longer “paid only” assets1. Organic keyword → CPP association (NEW) Apple now allows organic… GEO January 2026 5 min read Ten New Year User Acquisition Ideas to Kickstart 2026 As 2025 comes to a close, one thing is clear: user acquisition has fundamentally changed. What once worked through scale and spend now demands precision, creativity, and systems that learn… UA December 2025 11 min read Snapchat Facts: The Untold Story of a Social Media Giant Snapchat, once a simple photo-sharing app, has evolved into a major social media platform with a unique set of features and a distinct user base. Since its launch in 2011,… Growth December 2025 14 min read Ten New Year Marketing Ideas A new year brings with it new hopes and a host of new ideas that marketers can try to boost sales. If you want to get ahead of the competition,… Growth December 2025 6 min read Instagram Statistics and Facts for 2025 Instagram remains one of the most influential platforms in the digital ecosystem. What started as a photo-sharing app has evolved into a global engine for content discovery, entertainment, commerce, and… UA November 2025 7 min read Brand Activation Using AI: Maximizing ROI Across SEO, ASO & LLM Visibility Artificial intelligence is no longer just a tool for efficiency, it’s a driver of discovery. From Google’s AI Overviews to conversational engines like ChatGPT, Gemini, and Perplexity, consumers are now… November 2025 12 min read The Best Examples of TikTok Ads Need some inspiration for your TikTok ads? We’ve selected some of the best TikTok ads from around the world that are sure to get those creative juices flowing. With over… Creative November 2025 12 min read Tracking Apple’s New Web Discovery Channel: A Guide for App Marketers After 17 years, Apple opened the App Store to the web. Editorial stories, top charts, collections, and in-app events are now fully crawlable and indexable by Google. If you’re managing… ASO SEO See more Let’s Explore What’s Possible Don’t like forms? Send us an email. What services are you interested in? ASO UA SEO/GEO Creative I agree to receive other communications from yellowHEAD. I agree to allow yellowHEAD to store and process my personal data. Submit Δ Award-Winning Agency
