Marketing news, trends & insights
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
TL;DR: This article looks back at how user acquisition evolved in 2025 and outlines the key ideas UA teams should…
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TL;DR: Snapchat reaches hundreds of millions of active users, with Gen Z driving the platform’s highest daily engagement. Its core…
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TL;DR: Launch your New Year marketing early and align campaigns with the “fresh start” mindset to capture momentum at the…
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TL;DR: Instagram has reached around 3 billion monthly active users, making it one of the largest platforms in the world.…
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Artificial intelligence is no longer just a tool for efficiency, it’s a driver of discovery. From Google’s AI Overviews to…
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TL;DR: Review standout campaigns across TikTok’s key ad formats such as In-Feed, Brand Takeover, Hashtag Challenges, and Branded Effects to…
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TL;DR: Apple's App Store pages capture significant traffic: 311K clicks for Instagram's page, 1.2K+ per editorial story in 28 days.…
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TL;DR: The guide compiles updated ad dimensions and file requirements for major platforms including TikTok, Facebook, Instagram, LinkedIn, Snapchat, Twitter,…
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TL;DR: App store ranking factors determine how visible an app becomes in search results and top charts, with installs, engagement,…
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