News and updates

Google is still one of the best places to start advertising online. It remains the world’s most popular search engine, and its ad platform now reaches people across Search, YouTube,…

At PG Connects Nordics 2026 in Helsinki on October 20–21, I met studios from all over the world, working across different verticals and at very different stages of their business….

Seasonality is always important, but not all events are the same: Christmas is more about family and being together, but Halloween is a season of creativity, fun, excitement, and spooky…

What is CRO, and What Does CRO Mean in Digital Marketing Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website or app users who complete…

Paid User Acquisition (Paid UA) is the practice of paying for advertising on platforms like Meta, Google, TikTok, and Apple Search Ads to drive app installs, web visitors, and purchases….

Google Discover is a personalized mobile content feed that surfaces articles, videos, and web stories based on a user’s interests – without requiring a search query. For website owners and…

What Is SEO?  SEO – Search Engine Optimization – is the practice of improving a website’s visibility in organic (unpaid) search results. When someone types a query into Google, Bing,…

Google reorganized the console, introducing new metrics and views Google rebuilt the navigation of the console, renamed the core store listing metrics, and added a new dashboard built around devices…

In 2026, the most important Google search ranking factors include content relevance (aligned with search intent), content quality, helpfulness & uniqueness, E-E-A-T trustworthiness, Core Web Vitals responsiveness, diverse backlinks, Reddit…

CPPS: From One StorePage to an Intent-Driven ASO System What changed in 2025? CPPs are no longer “paid only” assets1. Organic keyword → CPP association (NEW) Apple now allows organic…

How Are AI Systems Discovering Apps Now? When a user asks ChatGPT “What’s the best budgeting app for freelancers?” the AI system doesn’t retrieve a single pre-written answer. Instead, it…

App Store Optimization (ASO) is the process of improving an app’s visibility and ranking in app store search results, on both the iOS App Store and Google Play, to drive…