Marketing news, trends & insights
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
TL;DR: TikTok’s rapid global growth makes it one of the largest social platforms, with billions of registered users and widespread…
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TL;DR: Mobile marketing offers unmatched reach as most consumers access the internet primarily through smartphones. It enables precise targeting, personalization,…
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TL;DR: You can A/B test your iOS app icon through Product Page Optimization (PPO), allowing you to compare up to…
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If you’re serious about App Store Optimization (ASO), you can’t just obsess over metadata. Your app creatives — icons, screenshots,…
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With hundreds of thousands of mobile games available on the App Store and Google Play today, it’s hard for mobile…
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If a picture is worth a thousand words, video is worth so much more. The world of ASO has definitely…
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Google is constantly leveling up its search engine with the newest innovations. One of the most impactful recent changes is…
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If there’s one phrase that continues to haunt and simultaneously excite marketers in equal measure, it’s the phrase “going viral.”…
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The past two months have been wild for ASO! We’ve seen many updates and algorithm changesת so if your app’s…
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