Google Play ASO: Optimize Your App Listing for 2022

Marketing news, trends & insights

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yellowHEAD & Alison.ai to Feature at MAU Vegas 2022

yellowHEAD & Alison.ai to Feature at MAU…

May 17, 2022
Creative
Technology
Events
Company News

yellowHEAD is excited to announce that it will be among the sponsors of MAU Vegas 2022, taking place June 6…

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Google Play Experiments Tool – Now in Beta!

Google Play Experiments Tool – Now in…

April 27, 2022
ASO
Best Practices
General

2022 has been the year of change for ASO testing tools. Following the iOS 15 release, we were introduced to…

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Popular TikTok Trends for Marketing in 2022

Popular TikTok Trends for Marketing in 2022

April 12, 2022
UA
Creative
General

Learn how to incorporate TikTok trends into a marketing strategy that’s sure to get the audience’s attention and reach your…

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Gaming Growth: Optimizing the User Journey for App Installs

Gaming Growth: Optimizing the User Journey for…

April 7, 2022
UA
ASO
General

yellowHEAD recently joined Wooga, SciPlay, and Storemaven for an eye-opening session to discuss gaming growth in a rapidly-changing mobile landscape.…

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Alison Named Data Visualization Solution of the Year

Alison Named Data Visualization Solution of the…

April 5, 2022
Technology
Company News

yellowHEAD is thrilled to announce that its groundbreaking creative ideation and analysis platform, Alison, was named 'Data Visualization Solution of…

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Top Google Ranking Factors for SEO in 2022

Top Google Ranking Factors for SEO in…

March 30, 2022
SEO
Best Practices

Ready to rank at the top of the SERP? In this article, learn about the 11 most important ranking factors…

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Google Ads Quality Score Optimization: A Complete Guide

Google Ads Quality Score Optimization: A Complete…

March 27, 2022
UA
Best Practices

How do you measure the quality of an ad? Google Ads has a quality score formula to do just that.…

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Creative Typography in Ads: How to Get It Right

Creative Typography in Ads: How to Get…

March 23, 2022
Creative
Best Practices

Creative typography can turn simple copy into a profound message. In this article, yellowHEAD Creative shares how to use creative…

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SEO for Apps: Drive More Traffic from Your Website to Your App (With Real-Life Tips)

SEO for Apps: Drive More Traffic from…

March 1, 2022
SEO
Best Practices

Did you know that the App Store and Google Play are not the only places where people discover apps? In…

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