Generative Engine Optimization

yellowHEAD’s market analysis and ability to identify trends globally and locally helped us implement strategies that significantly boosted traffic and installs. The team’s approach and dedication to finding the right solution for every market have made them a great partner in our growth journey.

We work with yellowHEAD as a true team, not just as a vendor. That enabled agile decision-making and aligned incentives. Every budget shift, channel choice, or creative test was grounded in real-time data. Once the pilot proved the unit economics, scaling was smooth, minimizing waste and avoiding sudden quality drops.

Edith and the entire team at YellowHEAD became a valued extension of our small internal HUD team. The work they completed for us, from ASO, to SEO, to creative and beyond was extremely vital in securing reach and visibility across both the App Store and Google Play Store. Their constant reevaluation of our strategy allowed us to be agile and respond to the intense competition within our category

“Celebrating Pride Month with a bold and vibrant icon was a significant move for Archer, and the results were beyond our expectations. The expert work of yellowHEAD in crafting various icon versions that stayed true to our brand while embracing the spirit of Pride Month was instrumental to our success. yellowHEAD’s initiative of using the A/B test ASO tool allowed us to accurately see the impact of the new icon in both Google Play and the App Store, ensuring that our app not only looked great but also reached a wider audience, enhancing our visibility and engagement.”

With the help of YellowHEAD, working as an extension of our own team, we were able to incorporate effective ASO practices into our workflow and reach more users organically. Organic installs tripled after our first year of collaboration. From identifying new keyword opportunities to testing the effectiveness of our creatives, YellowHEAD’s initiatives helped us iterate and optimize our storefront, improving both visibility and engagement.

Working with yellowHEAD has been a game-changer for us at Charlie Banana. Their UA expertise in Google and Facebook campaigns has delivered very good results, with a main focus on driving conversions and boosting revenue beyond last year’s benchmarks.

The communication with yellowHEAD is seamless and transparent, with outstanding clarity on each step of the process. They operate like an extension of our team, offering valuable recommendations and engaging in discussions that truly help shape our strategies. yellowHEAD is more than a service provider – they’re a dedicated partner, and we’re thrilled with the results!

We’ve been collaborating with yellowHEAD for more than 3 years and during this time they have become a reliable partner for us. They offer a really flexible, understanding and open service that has translated into bringing to the table great new UA concepts and producing UA videos with a strong execution.

yelloHEAD helped us get full control over our ASO activity. Their dashboard is a game changer, and now we can get real-time data from both stores and all countries in one place. In addition, their methods for A\B testing helped us change our creative approach and, after many years, refresh our creative assets.

We consider yellowHEAD as a true partner for BuzzRx! We’ve enjoyed working with such a professional, expert, and proactive ASO team, that aims not only to bring new ideas to the table, identify different opportunities to take advantage of but also to implement strategies to improve our organic results. The communication with the team is consistently outstanding and we really appreciate all the work and can- do attitude of the team.

We were looking for a company with SEO expertise in preparing a site launch for wordswithfriends.com – yellowHEAD not only provided that, but also went the extra mile and supported us during the entire process, working with multiple teams across different time zones! They advised us on every aspect from user experience to SEO and we were able to enjoy a seamless launch.

yellowHEAD has been a great partner in executing our digital marketing strategy via Facebook, Instagram, and TikTok campaigns. They are responsive, quick to adjust and optimize creative and budget for peak performance, and have helped us obtain high quality leads. They are
a pleasure to work with!

“With the help of yellowhead, we’ve managed to identify the different areas on our site that needed optimization, fixes, and other changes. Based on their content strategy, industry analysis, and CI, we are now able to provide helpful information to our users and expand our reach overall. yellowHEAD identified opportunities for “Quick wins” that we took advantage of, as well as long-term plans, in order to provide our users with the best possible experience.”

The yellowHEAD team was instrumental in increasing the organic traffic to the Ridge website. In the past year alone our site’s impressions, clicks, and overall visits have increased almost by 10X and in addition, we’re now ranked high for several highly-popular keywords in our industry.
No doubt, yellowHEAD helped us boost our organic presence.

Snapchat was a new channel in which we were interested to grow the global audience for Hard Rock Blackjack Casino; in partnership with yellowHEAD we developed a strong strategy for precision targeting and spot-on creatives to test this new channel, and saw an astounding 103% increase in ROI that makes Snapchat a prominent platform for Hard Rock user acquisition efforts moving forward.

We wanted to reach a larger audience for our website building app, which is why we turned to yellowHEAD’s ASO team. Their extensive keyword research targeted broader terms, helped us rank for a variety of new key phrases, and improve our app page’s performance across the board.

yellowHEAD’s UA team used Facebook’s targeting to hit audiences with pinpoint accuracy and climb to a high retention rate, exceeding the KPI we had planned by 20%. With their expertise, we achieved a successful launch for Merge Stories.

We are extremely impressed with yellowHEAD, their Alison technological platform, and yellowSTUDIO. Not only did the platform provide excellent recommendations, but the creative studio put together fantastic creatives and the UA team executed great campaigns.

With yellowHEAD’s assistance, we were able to execute a more precise marketing strategy through Facebook ads. Since then, Facebook has become one of our main channels for obtaining high quality users. We’re delighted to reach people through personalised, one-to-one communications while significantly reducing costs.

yellowHEAD understood how to take our vision and create great videos that deliver results. Working with yellowHEAD is super easy and productive. They are always up-to-date on industry trends and know how to bring out what sets us apart.

Working with yellowHEAD has been a very fruitful experience. Their precise testing strategies performed beautifully!

yellowHEAD created a well-thought-out ASO plan and executed it accordingly. This shows that they’re not only thinking of the next test, but also how to improve rankings months in advance.

yellowHEAD has been an excellent partner. They have really listened to our needs and provided us with results that we can be proud of.

Throughout our long partnership, yellowHEAD has always been attentive to our needs, and very detail-oriented. Their creativity shows in their work, which has been providing us with positive results. The team has been great!

Since working with yellowHEAD, we have seen incredible increases in campaign performance. The team has been great and is always thinking of new, creative ways to make the most out of our advertising budget!

We have been really happy working with yellowHEAD, as they continually provide creative solutions to improve our ASO strategy. With their insights, we have seen a great improvement in performance for our pages.

At QuickBooks, we really wanted to sharpen our app’s store listings, reach a larger audience, and boost our conversion rate. Thanks to yellowHEAD’s ASO team, we have seen great improvements across the board!

yellowHEAD’s process is super easy and super smooth. They’re a great partner. In terms of creatives, they always supply new things that deliver great results and highlight features that we want to see in our videos. If we have something to expedite in the videos, they fix it and in a short amount of time.

We wanted to take Armed Heist to the next level. Improving ROI & CVR. The yellowHEAD squad not only helped achieve this but also got everything ready for our global launch. We’re very happy with the results and are excited for our future together!

Launching Universal App Campaigns was crucial for our business objectives of scaling our new IAP game while maintaining the same performance as that of Search and AdMob campaigns. Partnership with yellowHEAD gave us an opportunity to leverage their industry knowledge, creative production, and optimisation expertise. Having mastered UAC, we managed to improve our performance KPIs.