January 16, 2024

Instagram Statistics and Facts for 2024

Instagram Statistics and Facts for 2024

Instagram has really become a global sensation, hasn’t it? It’s so much more than a space to catch up with buddies and post snapshots of your day-to-day. Looking forward to 2024, it’s a vital part of growing a business and getting your brand out there. That’s why it’s super important to keep up with all the new trends and the way people are using it. It’s amazing how it keeps evolving!

Table of Contents

Basic Facts about Instagram

Let’s dive into some cool stuff about Instagram. It’s the fourth most popular social media platform globally, right after Facebook, YouTube, and WhatsApp. When it comes to website visits in the US, Instagram sits at number 12 with about 1.47 billion visits in October 2023 – that’s a lot of scrolling! People are searching for Instagram like crazy, making it the 10th most searched term worldwide, with a whopping 338 million searches a month. Back in 2022, it was the second most downloaded app around the globe.

A bit of history – Kevin Systrom and Mike Krieger were the brains behind Instagram, launching it in 2010. Now, Adam Mosseri is the guy in charge. Their headquarters? Nestled in Menlo Park, California. And the team has grown massively – from 450 employees in 2017 to a staggering 16,000+ in 2023. Instagram’s really come a long way, hasn’t it?

Want to know why you should advertise on Insta? Get our 5 main benefits!

Instagram Ad benefits and tips

How Many Instagram Users Are There?

  • Instagram has a massive user base of 2 billion monthly users
  • Ideal for advertisers: Potential to reach 1.6 billion users in 2023
  • Represents 30.9% of all internet users
  • Globally, 25.9% of individuals aged 13 and above use Instagram
  • Remarkable global engagement with Instagram
  • Instagram Statistics By Country
  • Instagram Demographic Statistics

Instagram Account Growth Statistics

Let’s take a quick journey through Instagram’s growth story. Back in September 2011, they started off with a cool 10 million users. Fast forward to February 2013, and boom – they hit the 100 million mark. The growth didn’t stop there. By June 2016, a whopping 500 million people were using Instagram.

Then came a big milestone in June 2018, with 1 billion monthly users. Fast forward again to October 2021, and that number climbed to 1.16 billion. Now, in October 2023, Instagram’s community has doubled to over 2 billion users. Forecasting to 2024, we expect it to grow even more.

And for advertisers, the news gets even better. In 2023, they can reach 176 million more users on Instagram compared to the same time in 2022. Talk about a skyrocketing platform!

Read all about the 6 best Instagram ads and what they all have in common.

The 6 Best Instagram ADS

Fun Facts: Top Brands On Instagram

Alright, let’s talk about the big hitters on Instagram. Topping the chart is Instagram itself, with a massive 664 million followers. But if we set aside their own account, Nike leads the pack with an impressive 307 million followers.

When we move past individual influencers and focus on brands, it’s clear that sports brands, especially those in football, are really making their mark on Instagram. These brands are seriously investing in their Instagram game.

On the daily, business accounts are keeping things active, posting an average of 1.55 times on their main feed. It seems like Instagram is a hotspot for brand engagement, with 62.4% of its users either following or checking out brands and products on the platform. And here’s a fun fact – a whopping 90% of users are following at least one business.

As for ads, they’re a part of the Instagram experience, and according to Instagram’s data, 70% of people are either fans of them or don’t mind them while watching videos on the platform. It’s pretty clear that Instagram isn’t just a social platform; it’s a major hub for brands and businesses to connect with their audience.

Top Instagram Hashtags Of 2023

  • Introduction of hashtags on Instagram in January 2011.
  • Key role of hashtags in growing followers and discovering content.
  • December 2017 update: Users can follow favorite hashtags.
  • Change in hashtag function: No longer showing “recent” posts.
  • Hashtags now curate top posts from users excelling in specific areas.
  • Focus on discovering top content in areas of interest.

Instagram Statistics By Country

Instagram’s reach and influence stretch far and wide across the globe, connecting diverse cultures and communities through the power of visual storytelling and social interaction. Its popularity transcends borders, languages, and age groups, creating a vibrant and dynamic online community. Let’s delve deeper into the fascinating world of Instagram, focusing on its user statistics by country, which paint a vivid picture of its global impact.

At the forefront of Instagram’s global audience is India, a country renowned for its rich tapestry of cultures, colors, and traditions. With over 326.6 million users, India represents the largest user base for Instagram, a testament to the platform’s ability to resonate with the country’s young and tech-savvy population. The reasons for this immense popularity in India can be attributed to several factors. The country’s booming smartphone market, combined with increasingly affordable internet access, has played a crucial role in bringing Instagram to a wider audience. Moreover, India’s vibrant entertainment industry, particularly Bollywood, and a thriving community of content creators have embraced Instagram as a medium for engagement and promotion, further driving its popularity.

Following India, the United States stands as the second-largest market for Instagram, with more than 168.6 million users. This statistic highlights Instagram’s deep-rooted presence in American culture and lifestyle. In the U.S., Instagram is not just a social media platform; it’s a part of the daily fabric of life for millions. The platform’s success in the U.S. can be attributed to its early adoption and integration into the lifestyle of American youth. It has become a tool for personal expression, a hub for business and marketing, and a means of staying connected with friends and celebrities alike. The diverse nature of content on Instagram, from fashion and beauty to sports and politics, reflects the varied interests of the American populace.

However, Instagram’s appeal is not limited to just these two countries. Its global reach extends to every corner of the world, making it a truly international platform. Countries across Europe, Latin America, Southeast Asia, and the Middle East have significant user bases, each bringing their own unique cultural flavor to the platform. For instance, in countries like Brazil and Indonesia, Instagram has become a crucial platform for small businesses and entrepreneurs, offering a space for marketing and customer engagement. In Europe, countries like the United Kingdom and France see Instagram as a hub for fashion, art, and travel content.

This worldwide spread of users is a clear indication of Instagram’s versatility and adaptability. The platform’s ability to cater to a wide array of interests and needs – whether it’s for personal expression, business marketing, or social activism – is a key factor in its global appeal. Instagram’s algorithms and features, such as the Explore tab, Stories, and Reels, are continually evolving, making the platform more engaging and user-friendly for diverse global audiences.

Moreover, Instagram’s impact on culture and society is profound. It’s a platform where trends are born, social issues are highlighted, and communities are formed. From the #BlackLivesMatter movement to environmental awareness campaigns, Instagram has played a pivotal role in bringing global issues to the forefront. It has become a space where voices can be heard, stories can be shared, and change can be inspired.

Watch this video about 5 Reasons Why You Should Advertise on Instagram in 2024:

Instagram Demographic Statistics

In today’s digital age, social media platforms like Instagram have not only transformed how we connect with others but also revolutionized the way we consume news, media, and entertainment. These platforms have become a central part of daily life, especially for the younger generations who have grown up in a world where digital interaction is as natural as face-to-face communication.

As we delve into the demographic statistics of Instagram as of April 2023, a fascinating picture emerges of its user base. Significantly, 50.6% of Instagram’s global users are male, while 49.4% are female, showcasing a relatively balanced gender distribution. This gender parity highlights Instagram’s broad appeal and its ability to cater to diverse interests and communities.

Contrasting sharply with Facebook, which has a more varied age demographic, Instagram is predominantly favored by the younger crowd. Users aged between 18 to 24 years old form the majority of Instagram’s advertising audience, totaling a staggering 517.7 million. This skew towards a younger demographic is indicative of the platform’s alignment with the interests, lifestyles, and communication preferences of younger individuals.

Instagram’s appeal to the younger generation can be attributed to several factors. Its visually driven content, encompassing everything from fashion and travel to art and activism, resonates strongly with the aesthetic and value-driven preferences of young adults. Furthermore, features like Stories, Reels, and IGTV provide dynamic and engaging formats for storytelling and self-expression, aligning perfectly with the desire for instant, visually captivating content.

Moreover, Instagram has become a vital tool for young people in building personal brands, pursuing creative ventures, and engaging in social causes. It’s a platform where trends are set, voices are amplified, and communities are built. For many in this age group, Instagram is not just a social network; it’s a window to the world, a platform for inspiration, and a stage for their aspirations.

In essence, Instagram’s demographic statistics not only reflect its popularity among the younger generation but also underline its role as a cultural and social barometer. As the platform continues to evolve, it remains a key player in shaping the digital landscape, particularly for those who are just stepping into adulthood and shaping their identities in a connected world.

Instagram Ads - IGTV copy

Instagram As A News Source

Instagram, in its multifaceted role in the digital landscape, has emerged as a notable news source, particularly in the United States. As of recent statistics, about 16% of US adults turn to Instagram for their daily news intake. This figure positions Instagram as a significant but not dominant player in the realm of social media news consumption, especially when compared to Facebook and YouTube, which attract 30% and 26% of US adults respectively as regular news sources.

The demographic profile of news consumers on Instagram reveals a gendered tilt, with women making up 59% of the platform’s regular news audience. This predominance of female users as news consumers on Instagram could be reflective of the platform’s visual-centric approach and its broader appeal to a female audience in various content domains, including lifestyle, fashion, health, and current affairs.

Instagram’s role as a news source is indicative of the changing landscape of news consumption, where traditional media is increasingly intersected with social media platforms. The platform’s visually engaging content, combined with its ability to provide real-time updates, makes it an appealing choice for a segment of the population seeking a more dynamic and visually immersive news consumption experience.

Moreover, Instagram’s features like Stories, Live, and IGTV offer unique formats for news dissemination, allowing for a more personal and immediate connection between news providers and consumers. The platform’s algorithm, which tailors content to user preferences, also plays a role in shaping the news consumption experience, potentially creating echo chambers but also enabling users to explore diverse perspectives.


As we’ve seen, Instagram’s journey from a simple photo-sharing app to a multifaceted platform is nothing short of inspiring. Its staggering growth to over 2 billion users, its dominant presence in countries like India and the USA, and its profound influence across diverse age groups and cultures underscore its critical role in today’s digital landscape. With its visually captivating content and innovative features like Stories, Reels, and IGTV, Instagram has become an indispensable tool for connecting with audiences, especially the younger demographic that forms the majority of its user base.

This unparalleled reach and engagement make Instagram an ideal platform for businesses looking to expand their brand’s presence and connect with a vast and diverse audience. Whether you’re a startup or an established brand, the potential for growth and engagement on Instagram is immense. But navigating this dynamic platform requires expertise and insight.

That’s where yellowHEAD comes in. With our deep understanding of Instagram’s evolving landscape and our expertise in targeted advertising strategies, we’re here to help you unlock the full potential of your brand on Instagram in 2024 and beyond. Whether it’s leveraging the latest trends, or optimizing your advertising campaigns, our team is equipped to guide you every step of the way.

Don’t miss out on the opportunity to elevate your brand’s presence on one of the world’s most influential social media platforms. Contact yellowHEAD today for a FREE consultancy session. Reach out now and make the most of Instagram’s vast landscape for your business growth in 2024!

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