Ten New Year’s Resolutions 2023
A new year brings with it new hopes and a host of new ideas that marketers can try to boost sales. If you want to get ahead of the competition, this time of year presents the perfect opportunity to do so.
To make the most of this opportunity, it’s essential to have a well-thought-out marketing strategy that aligns with the spirit of the season. In this article, we will explore the 10 best New Year marketing ideas that can help your business kickstart the year with a bang.
The future of eCommerce looks bright and sparkly as more and more businesses go online. Global eCommerce sales are expected to hit $8.1 trillion in 2026, which would be yet another new high.
This indicates steady growth, with no forecast of any decline. In fact, eCommerce sales are already gobbling up the retail market across the globe. By the end of 2023, it is predicted that eCommerce sales would be equivalent to 22% of the total retail sales around the globe and that number will only keep growing as we enter 2024.
While it may seem like a small amount, you have to consider the rapid pace at which eCommerce sales are growing. It is recommended for a marketer not to vie for a small chunk of this burgeoning market. As a marketer, you simply can’t afford to miss out on the trends of the new year. Small businesses can really take advantage of these marketing trends and jump on the bandwagon to boost sales.
There are a host of new year marketing ideas that you can try out, and when executed properly, they could easily boost revenues in the month of January. Your target needs to be the average holiday shopper, and even a simple thing like a New Year’s Eve post will allow people to associate your brand with positivity.
What Motivates People to Make New Years’ Resolutions?
Why do people make resolutions year after year? In essence, a resolution is simply a promise that one makes to themselves. It’s not something that you do to please someone else; it’s just a promise designed to make your life better. The tradition actually dates back to 153 BC.
The month of January is named after Janus, a Roman god who had two faces. In mythological depictions, Janus has two faces; one forwards and one backwards. The Romans believed that on the last day of the year, Janus would look in both directions, and this became a symbolic feature.
Thus, the concept of resolutions was born. Over the passage of time, it has become more and more refined. According to one study, 12% of the people who make resolutions felt that they were able to achieve their goals. On the other hand, a study published by the Journal of Clinical Psychology showed that 46% of the people who made resolutions were successful in keeping them.
But, why set targets every new year? This is known as the “fresh start effect.” The new year is often associated with new beginnings, and it’s why so many people set resolutions that are designed to better their lives.
The Top 10 Marketing Ideas for the New Year
If you are looking for New Year marketing ideas to engage your audience, here are 10 of the best ones that you can try out.
1. It’s never too early
As the new year approaches, it’s crucial to remember that in the world of marketing, it’s never too early to start preparing for success. The competition is already gearing up, and the market landscape is becoming increasingly crowded. To stay ahead of the game, it’s essential to heed the advice of seasoned professionals like the experts at yellowHEAD. Their wealth of experience suggests a few key strategies: first and foremost, start early to get a head start on your competitors. Next, meticulously plan your marketing strategy, ensuring it aligns with your goals and target audience. Embrace creativity by establishing a robust creative pipeline to keep your campaigns fresh and engaging. Don’t forget the full-funnel approach, covering every stage of the customer journey, from awareness to conversion. And last but not least, make sure your backend is fully prepared to support your marketing efforts seamlessly. With these ideas in mind, you’ll be well on your way to a successful and prosperous new year in the dynamic world of marketing.
2. The AI year
As we step into the new year, “AI” might sound like just another buzzword in the ever-evolving world of marketing, but it’s one buzzword you absolutely must embrace. Artificial Intelligence isn’t just a trend; it’s a transformative force that can revolutionize your marketing strategies. From predictive analytics that fine-tune your targeting to chatbots providing instant customer support, AI opens doors to unprecedented efficiency and personalization. Harnessing the power of AI can help you understand your customers on a deeper level, anticipate their needs, and create tailored experiences that resonate. So, while it may be tempting to dismiss AI as a fleeting fad, embracing it is not just a suggestion; it’s a strategic imperative for staying competitive and relevant in the year ahead.
Chatbots can provide instant customer support, and predictive analytics can help you anticipate trends and stay one step ahead. Embracing AI isn’t about relinquishing control; it’s about augmenting your marketing prowess, making data-driven decisions, and unleashing the full potential of your creative campaigns. In the New Year, make “add some AI tools” your marketing mantra, and watch your strategies evolve into something truly remarkable.
As we venture into the New Year, it’s time to consider a game-changing marketing idea: the art of automation. It’s not about relinquishing control but rather gaining it smartly. By automating routine tasks and streamlining processes, you free up precious time and resources to focus on what truly matters—testing and innovation. Embracing automation doesn’t mean losing the human touch; instead, it allows your team to devote their expertise to crafting creative, data-driven strategies that can set your brand apart. So, in the year ahead, make “improve working methods through automation” your mantra, and watch as the extra time gained translates into more room for testing, refining, and ultimately achieving marketing excellence.
4. Endless creatives
As we step into the New Year, one exciting marketing idea to embrace is the endless creative potential awaiting us in the realm of copy and content. In the digital age, the possibilities for crafting captivating stories, persuasive messages, and engaging visuals seem boundless. With evolving technologies, diverse platforms, and ever-changing consumer tastes, it’s a golden era for marketers to experiment and innovate. The New Year offers a fresh canvas to push the boundaries of your creativity, experiment with new storytelling formats, and craft content that not only captures attention but also builds lasting connections with your audience. So, as you embark on your marketing journey in the coming year, remember that the possibilities are infinite, and by exploring these creative avenues, you can unlock the true potential of your brand’s narrative.
5. Create FOMO
As we usher in the New Year, one marketing strategy that should be front and center on your agenda is the art of creating FOMO, or Fear of Missing Out. In a world where information flows at lightning speed and trends come and go in the blink of an eye, the ability to make your audience feel like they simply can’t afford to miss what you have to offer is a game-changer. Craft compelling and exclusive experiences, limited-time offers, and tantalizing sneak peeks that tap into that innate human desire to be part of something exciting and exclusive. Whether it’s a product launch, a special event, or a unique promotion, instilling FOMO in your audience can be the key to driving engagement, fostering brand loyalty, and making the New Year a resounding success for your marketing endeavors.
6. Be social on social media
Incorporating social media into your marketing strategy is a savvy move considering its widespread global usage and the continuous emergence of new platforms like Instagram Reels and TikTok. Effectively harnessing social media can expand your business’s visibility, foster brand growth, and cultivate a dedicated customer base, but only when executed correctly. It’s no longer solely about broadcasting your products or driving web traffic; social media’s true potential lies in engagement and building genuine connections with your audience.
Here are some social media resolutions to consider:
Utilize relevant hashtags to enhance your content’s discoverability.
Go beyond static photos and blog posts; incorporate interactive elements like Instagram stories, polls, quizzes, videos, surveys, and questions to captivate your audience.
Never overlook your audience. Respond promptly to comments on your posts, nurturing ongoing conversations.
Informative Over Promotional:
Aim for a balance where two-thirds of your content provides valuable information, establishing credibility, while one-third is promotional in nature.
Engage and contribute to relevant Facebook and LinkedIn groups by offering insights, answering queries, and providing constructive feedback.
Humanize your brand through live videos or behind-the-scenes glimpses, allowing your audience to connect with the people behind the business.
Strategically schedule posts based on your audience’s engagement patterns, derived from past metrics.
7. Do Not Ignore the Data for New Year Advertising
One of the most viable ways to generate traffic is to look at what people are currently searching for, and then optimize your content accordingly. Looking at the data should be a part of your new year strategy. It is important that you see what people are searching for.
If you are running an eStore, this could help you boost sales almost immediately. People generally start thinking about their lives as the year comes to an end, and they soon begin to make resolutions to themselves. Common holiday resolutions include:
- Eating healthy
- Saving money
- Quitting smoking
- Drinking less
Almost everyone promises to themselves that they are going to eat healthy and exercise more at the turn of the year. The post-festive period often starts with good intentions, but that seldom lasts. According to the Fitness Industry Association, 12 percent of gym members register in January, and usually stop going around the 25-week mark. This means that 80% of the people who join in January will quit by May. But ever since the COVID-19 pandemic, things changed a bit. People are looking at different ways to stay fit and it’s one of the reasons why exercising at home has become a norm.
More and more people are looking for exercise equipment at affordable prices, so you can easily tailor your store and position fitness equipment at the forefront of your eCommerce store. This is one of the most obvious new years’ promotion ideas, but one that many people tend to ignore.
Take a look at the kinds of resolutions people made for 2021. According to Statista, 50% of Americans made a resolution to exercise more and 48% resolved to lose weight so your content could be tailored for this. Even if you are an affiliate, you can join affiliate networks to sell fitness or other trending products, thus allowing you to land a neat commission. Your content should also be tailored accordingly, with keywords that have a higher search volume. This is also going to drive more traffic to your website!
Meanwhile, 44% of Americans made a resolution to save more money. For an affiliate marketer, this means that the market was primed for a range of budgeting and finance tools.
If you are producing content without a particular direction or without proper research, you are simply losing out on engaging traffic!
8. Explore New Channels for User Acquisition
There are several channels of user acquisition that companies rely on. The most popular ones are as follows:
- Organic search
- Email marketing
- Direct traffic
- Paid social channels
- Direct traffic
- Affiliate marketing
Again, in keeping with the trend, you should consider introducing to your audience that you are launching a new user acquisition channel. For example, many brands that have a strong presence on YouTube have begun to explore TikTok as a potential channel.
It has more than 1 billion active users and users spend an average of 68 minutes a day on TikTok in the United States alone. The turn of the year actually brings a fantastic opportunity for your business, as it allows you to promote the launch of your new channel on multiple platforms.
For instance, when exploring a new user acquisition channel, you can also provide discounts to customers and add this in your welcome email for the new year. As mentioned above, people are more likely to change their behavior and try new things in the new year, so this has a much higher chance of success!
While there are a variety of ways that you can market to your audience, it’s important that you approach them in a way that resonates with them. There is loads of data that shouldn’t be ignored and several tactics to be utilized. Your new year campaigns can be a great start to gaining a client for the long haul. Make sure you’re putting your best foot forward.
9. User-Generated Content Campaigns
User-generated content (UGC) can be a goldmine for your New Year marketing in 2023. Encourage your customers to create and share content related to your products or services. Here’s how to do it effectively:
- Hashtag Campaigns: Create a unique New Year-themed hashtag and encourage customers to use it when sharing their experiences with your brand. Feature the best posts on your social media accounts.
- Contests and Giveaways: Hold contests where participants can win prizes by sharing their UGC. This not only generates content but also boosts brand visibility.
- Testimonials and Reviews: Showcase customer testimonials and reviews prominently on your website and marketing materials. Honest reviews from satisfied customers build trust.
- Collaborate with Influencers: Partner with social media influencers who align with your brand values. They can create UGC that reaches a wider audience.
UGC provides authentic social proof, increasing the credibility of your brand and encouraging potential customers to engage with your products or services.
10. Follow yellowHEAD LinkedIn
Finally, consider making one of your New Year’s resolutions a commitment to follow the yellowHEAD LinkedIn page. By doing so, you’ll gain access to a wealth of valuable resources designed to empower your digital journey. Our page is your gateway to staying informed about the most up-to-date insights on digital strategies, marketing excellence, industry trends, and beyond.
We understand that New Year’s resolutions can be challenging to maintain, which is why we’re here to serve as your unwavering accountability partner. Let us guide you on your path to success by assisting you in crafting and flawlessly executing a digital strategy poised to elevate your business to new heights in 2024. Reach out to our team of seasoned digital experts at yellowHEAD, and together, we’ll embark on a transformative journey towards achieving your goals.
* Note: This article was updated in October 2023 by the marketing team at yellowHEAD.