What should you include in your artwork in order to maximize your conversion rate and boost your campaign? Determining which elements to focus on within your creatives can be a tricky business. Alison (previously Alison Art) eliminates the guesswork.
By combining computer vision technology and machine learning engines (and a bit of human touch), Alison recognizes content elements within your ad’s creative and provides recommendations for a better creative strategy. We are able to gain a faster and deeper analysis of what works for which users with real-time insights pulled from all the historic performance marketing data at our disposal.
This kind of accuracy nearly makes the old A/B testing process obsolete, allowing us to build new, enhanced creatives with more precise user targeting. So you can deliver a more exact message to each exact audience!