The Challenge
Together, yellowHEAD and Gold Fish aimed to improve ROAS, increase engagement, and drive high value conversions with new creatives while maximizing the potential of existing creatives.
Our Approach
Based on recommendations provided by yellowHEAD’s creative analysis technology, Alison, the team was able to find success with Gold Fish’s creatives. Alison scanned all of their creatives, broke them down to every possible element, and assembled them back together with a data-driven ideation report.
Alison recommended that the creative type should be a cinemagraph, the room theme should be The Jade Monkey, and reels should spin nonstop. The team sent these recommendations over to yellowSTUDIO to build the creative.
yellowHEAD pumped the new creative into a campaign and tracked its performance. For two months in a row, it proved to be very successful on Android and was one of the top 3 creatives.
Following the success of the above-mentioned creative on Android, the team turned to Alison again to gain insights specifically for iOS. With Alison’s recommendation to add a win moment, the new Jade Monkey video found amazing success on iOS.
Additionally, with Alison’s creative fatigue detector, yellowHEAD’s user acquisition team noticed a previously well-performing Bier House themed video was slowly starting to decay. They wanted to try and renew it, as the machine itself was very successful. The creative technology’s recommendation of a small change – to implement the top-performing fountain coins animation – proved to be significant.
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