Fantasy Sports Platform Scores Touchdown with yellowHEAD User Acquisition

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Find Your Users’ ‘Why’ For Downloading Your App

Find Your Users’ ‘Why’ For Downloading Your…

February 24, 2022
UA
Best Practices

Learn about the different user motivations behind why people choose to download and use certain apps and learn how it…

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Creating a Holistic UA-ASO Strategy

Creating a Holistic UA-ASO Strategy

February 22, 2022
UA
ASO
Best Practices

It’s well established that paid user acquisition can impact an app's organic results and vice versa. However, many still think…

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Cinemagraphs: Using Them to Make an Impact (With Examples)

Cinemagraphs: Using Them to Make an Impact…

February 17, 2022
Creative
Best Practices

If you’ve ever found yourself captivated by the mystique of a seemingly-still photo that somehow appears to be moving, then…

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Top Creative Performance Insights for 2022

Top Creative Performance Insights for 2022

February 8, 2022
Creative
Best Practices

At the end of 2021, we took our time to analyze the creative highlights of the past year to figure…

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Anatomy of SEM Campaign Success

Anatomy of SEM Campaign Success

February 2, 2022
UA
Best Practices

Complete online marketing strategies require incredibly comprehensive approaches. Before you can even hope to convert any leads, you need to…

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Creatives for ASO: The Complete Guide

Creatives for ASO: The Complete Guide

January 30, 2022
ASO
Creative
Best Practices

Did you know that creatives are crucial for your store page conversion? That users don’t really read app pages —…

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Creative Testing: A How-To Guide

Creative Testing: A How-To Guide

January 25, 2022
UA
Creative
Best Practices

So, you’ve been building your brand for a while. Maybe you’ve even been fairly successful — but results could still…

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6 Innovative User-Generated Content Examples

6 Innovative User-Generated Content Examples

January 19, 2022
Creative
Best Practices

User-generated content can yield fantastic results, as long as you know how to engage your audience. Brands increasingly need to…

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yellowHEAD Releases New eBook on iOS 15 UA With Mobile Action, App Marketing Leaders

yellowHEAD Releases New eBook on iOS 15…

January 13, 2022
UA
Company News

Hot off the (digital) press! yellowHEAD is proud to announce the release of our latest eBook, The App Marketer’s Handbook…

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