What Is Performance Marketing? A Guide to Driving Growth and Results

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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What Is Performance Marketing? A Guide to Driving Growth and Results

What Is Performance Marketing? A Guide to Driving Growth and Results

February 10, 2025
Best Practices
General

yellowHEAD has been a digital performance marketing agency for over 11 years now, and it hit us. We’ve produced a…

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Google Ads: Best Practices and Tips For 2025

Google Ads: Best Practices and Tips For 2025

February 6, 2025
UA
Best Practices

Trying to reach an online audience for your business? As the world’s most popular search engine, Google is one of…

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Choosing the Perfect ASO Agency: A Step-by-Step Guide

Choosing the Perfect ASO Agency: A Step-by-Step Guide

February 4, 2025
ASO
Best Practices

Not all the ASO agencies offer the same service or add value to your app. To find out what an…

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Building a Winning Brand Awareness Strategy

Building a Winning Brand Awareness Strategy

February 3, 2025
Growth
Best Practices

Building brand awareness isn’t just a marketing objective, it’s a survival strategy. What is brand awareness? Brand awareness forms the…

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Remarketing – Brief Intro & Best Practices for Google Ads

Remarketing – Brief Intro & Best Practices for Google Ads

January 30, 2025
UA
Best Practices
General

Table of Contents What is Remarketing? Remarketing vs. Retargeting: What's the Difference? Remarketing Setup How Google Remarketing Works Requirements Benefits…

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The Ultimate Guide to Programmatic Advertising: How It Works and Why It Matters

The Ultimate Guide to Programmatic Advertising: How It Works and Why It Matters

January 28, 2025
Programmatic
Best Practices

In the ever-evolving digital marketing landscape, efficiency, precision, and scalability are vital for success. Enter programmatic advertising, a transformative approach…

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TikTok Ad Formats and Specs: The Complete Guide

TikTok Ad Formats and Specs: The Complete Guide

January 27, 2025
UA
Creative
Best Practices

TikTok remains a powerhouse in social media, offering businesses unmatched opportunities to expand their reach and boost engagement. By using…

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SEO Meta Tags Matter: Guide to SEO Meta Titles, Descriptions, & More

SEO Meta Tags Matter: Guide to SEO Meta Titles, Descriptions, & More

January 26, 2025
SEO
Best Practices

Although you might not always notice them, meta tags are one of the most essential elements of your website’s SEO…

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Creative Typography in Ads: How to Get It Right

Creative Typography in Ads: How to Get It Right

January 23, 2025
Creative
Best Practices

Typography continues to be a powerful tool in advertising, evolving with technology and design trends. In this updated article, yellowHEAD…

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