What Is App Store Optimization (ASO)?
Are you an indie developer launching an app for the first time and looking for some pointers?
Are you on the marketing team of an established publisher who already has a few apps on the app store?
Are you an SEO / SEM marketer who wants to expand his horizons?
Are you a cute rabbit?
If you answered yes to any of those questions – this blog post is just for you!
If you answered no to all of the above questions – this blog post is still for you!
NOW THAT WE KNOW WHO ARE – YOU SHOULD KNOW WHO WE ARE!
The information provided here is the product of extensive research. At yellowHEAD, we pride ourselves in knowing as much as humanly possible about application stores and how they function, and that is how we have decided on creating this online app store optimization guide.
Alongside the meticulous optimization process for our clients, we run our own experiments on a regular basis. We are constantly improving our in-house technologies, bringing exceptional results that can only be obtained where art meets science.
ASO – TO BOLDLY GO WHERE NO MARKETER HAS GONE BEFORE! OK, SOME HAVE GONE THERE…
Our journey through the enigmatic world of App Store Optimization will be broken down into individual topics. These topics are comprehensive and geared towards explaining helpful tips, methods and tools so you can begin to optimize your own apps immediately.
We have crafted each chapter to be concise and provide you with actionable steps that you can use immediately- like the mobile world, things will move fast!
WHAT IS APP STORE OPTIMIZATION (ASO)?
ASO is the process of improving the features of an app page that is designed for mobile platforms.
OK, care to explain?
Broadly speaking, App Store Optimization (ASO) is Search Engine Optimization (SEO) for apps. While in SEO you want to achieve higher rankings on Google search results in order to attract more web page views, in ASO you want to achieve higher rankings in app store search results in order to attract more installs.
Therefore, knowing SEO isn’t enough to do proper ASO, and that’s where our app store optimization guide comes in handy.
BUT HOW DO WE DO ASO EXACTLY?
Within an app page, there are certain “hotspots”, or areas that affect search visibility in app stores. When properly optimized, can have a huge positive effect on the success of your app. These include the app’s name, keywords, screenshots, video, feature graphic, icon and the descriptions.
CAN I DO ASO FOR MYSELF?
The short answer is… maybe!
While the methods that ASO is based on are somewhat complex, most people can easily understand the basics that go into the process. Even a small amount of knowledge can make a big difference and this guide is a great place to start.
In the end, expert help from someone who has dealt with dozens or hundreds of applications before can help you to maximize the potential of this revenue stream.
Like SEO, much of the knowledge is already out there. It’s just a question of if you have the time and resources to learn and master it.