yellowHEAD Releases Alison 2.0, Features New AI Tools

yellowHEAD is proud to announce the launch of Alison 2.0, a significant update to the most intelligent creative analysis platform in the market, helping advertisers produce ad creative that resonates with their audiences and drive their top KPIs.

Riding on its previous success, Alison 2.0 features significant updates that improve how the platform ideates, analyzes and optimizes ad creative. Marketers and performance advertisers can use Alison to analyze numerous ad creative parameters including characters, imagery, color, and copy to improve their campaigns. According to the data, ads created by Alison generate more than three times the ROAS due to the added ability to identify the best compositions for campaign performance.

The updated tools found in Alison 2.0 include:

• Enhanced Intelligent Recommendations: Alison 2.0 uses a more robust statistical model to drive its actionable recommendations, ensuring the creative elements used in ad campaigns achieve custom KPIs based on placement, geography, and other factors.
• Improved Element Identification: Alison 2.0 uses new computer vision technology, combined with human intelligence, to more accurately identify unique creative elements such as characters, colors, music, text, and much more.
• Upgraded Automated Tagging: Alison 2.0 uses innovations in machine learning and additional taxonomies to support more accurate ad creative analysis.
• Enrolled Desktop Application Compatibility: Features previously only available on mobile are now available in the desktop application as well.

Shai Karmi, yellowHEAD’s CEO, during a recent interview, shared his insights. “With these latest improvements, we’ve made Alison even smarter. We’ve updated the machine learning algorithms, enhanced the computer vision models, and improved the intelligent recommendations system. We employ some of the best data scientists in the industry, and they’ve done a tremendous job of pushing the boundaries of what AI can do for advertisers.”

In October, Alison won ‘Technological Innovation of the Year’ at The Drum Awards for Digital Industries 2021. It also was named ‘Product of the Year 2021’ by the Business Intelligence Group at their annual Sales and Marketing Technology Awards (the SAMMYs) in July.