Through a series of icon tests and well-executed keyword targeting, Abradoodle Bingo saw an increase in store listing views. This rise in views led to more installs and an overall rise in CVR.
The app also saw an increase in keyword rankings that resulted in an additional rise in CVR.
From Icon Test:
4.3% increase in CVR
21.2% increase in organic installs
2.3% increase in CVR
3.8% increase in organic installs
From Keyword Targeting:
5.4% increase in installs
43% increase in store listing visitors