The Challenge
Although screenshots were tested in the past, the icon is an asset that had not been changed before. Pride Month was a great opportunity to do a seasonal modification to the icon and test it, since it’s inherently related to the app’s audience.
Our Approach
The yellowHEAD creative studio created various icon versions that were aligned with the brand identity, and also embraced the spirit of Pride Month. The assets were analyzed by Archer’s creative, brand, and product teams to select the most accurate version that aligns with Archer’s brand and CRO best practices.
Results
The test showed positive results from the beginning of the testing period, strengthening the importance of icon experiments and adjustments to seasonality in improving CVR.
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Contact yellowHEAD today to see how we can help your brand achieve similar success with creative and strategic ASO solutions.
