Bagelcode is a developer and long-time ASO partner of yellowHEAD. Recently, they added the creative services of yellowSTUDIO to help them increase their video production.
Bagelcode & yellowHEAD achieved amazing results through proper research, a well-executed creative strategy, and high-quality videos.
Bagelcode approached yellowHEAD with the desire to receive 5 new videos on a monthly basis in order to constantly update their campaigns. They were looking for fresh, new creatives that both brought out the app’s features and room themes, and highlighted unique selling points.
Bagelcode shared their knowledge of their game and what their audience likes best. yellowHEAD’s creative team – yellowSTUDIO – cracked open some books and began doing some research (disclaimer: no actual books were involved during this process).
The team conducted thorough research in order to understand the latest trends of the industry as well as the app itself. This information really helped them narrow down the focus of the creatives.
Based on the combined intel of audience interests mixed with the industry’s latest trends, yellowSTUDIO was able to create a series of high-quality, original ideas. Over the course of 3 months, they produced 15 creatives and achieved great results.
The creative studio explored different concepts that utilized the aforementioned trends and produced creatives that highlighted different features of the game. With yellowHEAD’s great attention to performance, the team was able to meet and exceed Bagelcode’s expectations and provide them with what they were looking for – fresh creatives that are executed at the highest level and bring results!
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