Bingo! yellowHEAD’s Creative Analysis Technology Helps GSN Increase Revenues

Bingo! yellowHEAD’s Creative Analysis Technology Helps GSN Increase Revenues

GSN is well-known for their online social casino games. Bingo Bash has been one of GSN’s classic bingo games since its launch in 2011 and is a very successful app around the world, with over 14M users and high player satisfaction.

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RESULTS

Ads including sound greatly improved the activity’s performance – increasing ROI and new user CvR, while lowering the cost per install and, more importantly, the cost of acquiring First Time Depositors.

50%
Higher ROI
2.1X
Lower CPI
1.8X
Increase in New User CVR
50%
Improvement in FTD CPA
Erez Mousseri
Erez Mousseri VP Marketing, GSN Games

We have been working with yellowHEAD for over a year and are really pleased with our results. This test was a great initiative and we were excited to see the outcome. Needless to say, the results speak for themselves!