How BuzzRx Achieved CVR increase by Leveraging Social Proof
BuzzRx provides a prescription discount card that is free, pre-activated, and immediately usable, while also contributing to their charity partners. The benefits offered by these apps are of greater significance to users than the UX experience, from their perspective.
What Brands Say About yellowHEAD
Working with us, in their own words, across strategy, execution, and growth.
We consider yellowHEAD as a true partner for BuzzRx! We’ve enjoyed working with such a professional, expert, and proactive ASO team, that aims not only to bring new ideas to the table, identify different opportunities to take advantage of but also to implement strategies to improve our organic results. The communication with the team is consistently outstanding and we really appreciate all the work and can- do attitude of the team.
The Challenge
Regularly testing hypotheses is crucial for improving the conversion rate because the app’s creatives are visible to users on all channels. To enhance CVR, it is essential to find the right messaging that showcases the app’s benefits and instile confidence and trust in users from the first impression.
Our Approach
Users judge apps such as BuzzRx based not only on their features and performance but also on their benefits. Positive reviews and testimonials from existing users can significantly influence the decision of potential users to install the app. To leverage the positive reviews shared by BuzzRx’s loyal users, we decided to test a popular marketing approach – social proof – by featuring a real review from the app on the first two screenshots.
Award-Winning Agency
