BuzzRx provides a prescription discount card that is free, pre-activated, and immediately usable, while also contributing to their charity partners. The benefits offered by these apps are of greater significance to users than the UX experience, from their perspective.
yellowHEAD’s implementation of their proven best practices resulted in a highly successful outcome, achieving a remarkable 39.7% increase in conversion rate with our CRO process – introducing new screenshots with social proof in the first screen within the App store. (60 days data comparison)
As the app’s creatives are visible to users through all channels, it is imperative to continuously test hypotheses to enhance the conversion rate and ensure continued success.
Regularly testing hypotheses is crucial for improving the conversion rate because the app’s creatives are visible to users on all channels. To enhance CVR, it is essential to find the right messaging that showcases the app’s benefits and instile confidence and trust in users from the first impression.
Users judge apps such as BuzzRx based not only on their features and performance but also on their benefits. Positive reviews and testimonials from existing users can significantly influence the decision of potential users to install the app. To leverage the positive reviews shared by BuzzRx’s loyal users, we decided to test a popular marketing approach – social proof – by featuring a real review from the app on the first two screenshots.
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