Through CRO process – including a series of A/B tests, yellowHEAD & Celsius hit their goals and beyond. yellowHEAD’s ASO team attained a rise in installs, an improvement in CVR, and a positive trend in D1 retention rate.
Through CRO process – including a series of A/B tests, yellowHEAD & Celsius hit their goals and beyond. yellowHEAD’s ASO team attained a rise in installs, an improvement in CVR, and a positive trend in D1 retention rate.
Together, the two companies aimed to achieve more installs with higher-quality users, while maintaining good retention.
yellowHEAD’s ASO experts put together a series of A/B tests in order to maximize conversion and bring in users that will continue to use the app after installing it. They began running tests on screenshots and the short description, producing variations one after another.
Within several weeks of testing, yellowHEAD & Celsius achieved several back-to-back winning tests.
Test 1
The team removed the CTA in the first screenshot to place an emphasis on the Celsius brand and changed the messaging in the second screenshot. As the first two screenshots are the ones the user will see at the impression stage of the user journey, they are an important place to add the strongest USPs.
Test 2
The second test focused on different USPs. The control, “Unbank yourself”, was challenged by two more variants: “Most trusted crypto wallet” and “No fees. No lockups.”
While both of these variants outperformed the control, “Most trusted crypto wallet” had stronger results.
Test 3
The team also tested their Short Description, “Are you a HODLer interested in a crypto loan and a crypto wallet? Install now!” against two new Short Descriptions. One was more CTA-oriented, “HODLer? Hold, borrow and BUY crypto at the BEST rates with the top crypto wallet”, while the other demonstrated the app’s capabilities, “HODLer? Use Celsius crypto wallet to hold, borrow & buy crypto at the best rates.”. Out of the three, the latter was the clear winner.
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