Cyberghost Wins Big with yellowHEAD UA and ASO
In an era where personal browsing data has become a commodity, CyberGhost VPN stepped in with a solution. Their advanced VPN technology protects sensitive personal data from being used and sold by businesses and malicious parties, making the internet a safe, personal space once again.
What Brands Say About yellowHEAD
Working with us, in their own words, across strategy, execution, and growth.
“Working with yellowHEAD was definitely worthwhile. Their work laid the groundwork for us to grow and scale while keeping costs in check. The UA and ASO teams made sure everything was done right. Thank you.”
The Challenge
When yellowHEAD first started its work for CyberGhost, the monthly spend was about average. This is fine in general, but since they were looking to scale, they needed a way to do it in the most efficient way, especially in terms of Cost Per Acquisition.
Our Approach
yellowHEAD helped CyberGhost succeed on Apple Search Ads by optimizing existing campaigns and preparing new ones in advance. The approach had to be highly organized and focused to get results.
- The team focused on organizing the campaign’s structure and reducing the account CPA
- In-depth keyword optimization and research
Once yellowHEAD met (and surpassed) the original goal, the plan went into Phase 2.
The Phase 2 plan was to increase traffic systematically but aggressively month over month while still optimizing campaigns and keywords, and creating new campaigns as we went.
Eventually, yellowHEAD achieved the growth media plan’s goal after only 2 months while increasing traffic and improving results at a rate better than anticipated.
Award-Winning Agency
