The yellowHEAD SEO department took a comprehensive look at the company’s best keywords, found new high-value search terms, and came up with fresh content ideas.
The results were significant. The brand saw a 194% boost in traffic and the click-through rate (CTR) increased by 38%. The boost in CTR translated to 2 million more clicks, year over year.
On top of that, the top sections on this brand’s site had an average of 166% more clicks, with some sections getting a 260% boost!
yellowHEAD also was able to get the brand ranking in the top 3 spots for 30 high-value keywords (monthly search volumes of 50,000 to 670,000).