Global Lifestyle Brand Gets Huge SEO Gains With yellowHEAD Expertise
Ecomm
An international lifestyle brand was looking to boost organic web traffic and clicks. The company, a global leader in their industry, offers an information hub with a variety of tools and calculators alongside their content. They turned to yellowHEAD’s SEO team and the results were outstanding.
+194%
Boost in organic traffic
+2M
Clicks
+38%
CTR
+166%
Clicks in Top Sections
The Challenge
When they turned to yellowHEAD, this brand was looking to:
- Generate more organic search traffic, focusing on high-volume search queries
- Rank in the top 3 spots on the search engine result page for high-volume keywords
- Create new content that guides users to their articles, tools and calculators
Our Approach
The SEO department at yellowHEAD took a comprehensive approach to pinpoint top keywords, top sections, and come up with fresh content ideas. After the initial stage, further research and optimization was done on a regular basis to make sure the brand was covering the hottest topics in their vertical.
The process included:
- In-depth keyword research and competitor analysis
- Creating new content based around most valuable keywords
- Optimizing existing content based on high-search-volume keywords
- Technical optimization with different SEO tools to find and fix issues
- Ongoing content review and analysis
- Strengthening site structure through internal linking
- Adding schema markup so Google better understands the content
- Improving page structure for a great UX
- Enriching content with images, slide shows, videos, infographics, and 3D visual
Award-Winning Agency
