Global Lifestyle Brand Gets Huge SEO Gains With yellowHEAD Expertise

SEO

An international lifestyle brand was looking to boost organic web traffic and clicks. The company, a global leader in their industry, offers an information hub with a variety of tools and calculators alongside their content. They turned to yellowHEAD’s SEO team and the results were outstanding.

RESULTS

The yellowHEAD SEO department took a comprehensive look at the company’s best keywords, found new high-value search terms, and came up with fresh content ideas.

The results were significant. The brand saw a 194% boost in traffic and the click-through rate (CTR) increased by 38%. The boost in CTR translated to 2 million more clicks, year over year.

On top of that, the top sections on this brand’s site had an average of 166% more clicks, with some sections getting a 260% boost!

yellowHEAD also was able to get the brand ranking in the top 3 spots for 30 high-value keywords (monthly search volumes of 50,000 to 670,000).

The Challenge

When they turned to yellowHEAD, this brand was looking to:

Generate more organic search traffic, focusing on high-volume search queries
Rank in the top 3 spots on the search engine result page for high-volume keywords
Create new content that guides users to their articles, tools and calculators

Our Approach

The SEO department at yellowHEAD took a comprehensive approach to pinpoint top keywords, top sections, and come up with fresh content ideas. After the initial stage, further research and optimization was done on a regular basis to make sure the brand was covering the hottest topics in their vertical.

The process included:

In-depth keyword research and competitor analysis
Creating new content based around most valuable keywords
Optimizing existing content based on high-search-volume keywords
Technical optimization with different SEO tools to find and fix issues
Ongoing content review and analysis
Strengthening site structure through internal linking
Adding schema markup so Google better understands the content
Improving page structure for a great UX
Enriching content with images, slide shows, videos, infographics, and 3D visual

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Global Lifestyle Brand Gets Huge SEO Gains With yellowHEAD Expertise

The Challenge

Our Approach

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