The Challenge
Upon the launch of the Hard Rock Blackjack Casino game, Hard Rock partnered with yellowHEAD to reach their ROI D7 and ROI D30 goals.
Our Approach
Looking to ensure that Hard Rock exceeded their goals, yellowHEAD revisited their existing user acquisition strategy and determined there was a need to shift away from underperforming platforms. Having spotted opportunities in a specific market that was worth exploring further, the team decided to test on Snapchat as it has a high penetration in the target market and fit the desired potential player demographic.
yellowHEAD’s User Acquisition team developed the best strategy to achieve, and even surpass, Hard Rock’s KPIs. In order to reach the maximum number of potential users in the market, the team used both Snap Ads (which appear in Stories) and Story Ads (which appear in Discover), and optimized for both app installs and purchases.
Through this strategy, Hard Rock & yellowHEAD reached amazing results, exceeding their performance seen on other platforms and achieving their ROI goals.
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