Hard Rock International & yellowHEAD Hit the Right Chords With Snapchat Audiences
Hard Rock Blackjack Casino, an exciting table games social casino experience from Hard Rock International launched in 2020.
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Working with us, in their own words, across strategy, execution, and growth.
Snapchat was a new channel in which we were interested to grow the global audience for Hard Rock Blackjack Casino; in partnership with yellowHEAD we developed a strong strategy for precision targeting and spot-on creatives to test this new channel, and saw an astounding 103% increase in ROI that makes Snapchat a prominent platform for Hard Rock user acquisition efforts moving forward.
The Challenge
Upon the launch of the Hard Rock Blackjack Casino game, Hard Rock partnered with yellowHEAD to reach their ROI D7 and ROI D30 goals.
Our Approach
Looking to ensure that Hard Rock exceeded their goals, yellowHEAD revisited their existing user acquisition strategy and determined there was a need to shift away from underperforming platforms. Having spotted opportunities in a specific market that was worth exploring further, the team decided to test on Snapchat as it has a high penetration in the target market and fit the desired potential player demographic.
yellowHEAD’s User Acquisition team developed the best strategy to achieve, and even surpass, Hard Rock’s KPIs. In order to reach the maximum number of potential users in the market, the team used both Snap Ads (which appear in Stories) and Story Ads (which appear in Discover), and optimized for both app installs and purchases.
Through this strategy, Hard Rock & yellowHEAD reached amazing results, exceeding their performance seen on other platforms and achieving their ROI goals.
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