Love in the App Store: Transforming OkCupid’s ASO Strategy for Skyrocketing Success, Alongside the Arrival of Archer Dating App

Love in the App Store: Transforming OkCupid’s ASO Strategy for Skyrocketing Success, Alongside the Arrival of Archer Dating App

How yellowHEAD Transformed OkCupid’s ASO Strategy, Unveiling Impressive Results for Both Android and iOS Platforms, Alongside the Launch Success of Archer Dating App

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RESULTS

OkCupid (US – Android)

  • +33% search CVR
  • +105% increase in keywords ranked in the Top-10

OkCupid (US – iOS)

  • +100% all traffic sources
  • +307% browse traffic 

OkCupid (SEO Organic Help Pages Traffic)

  • +100% traffic (clicks) YoY
  • +200% impressions (search visibility) in traffic coming to the help pages YoY

+105%
Increase in keywords
+307%
Browse traffic
+200%
Impressions
"With the help of yellowhead, we’ve managed to identify the different areas on our site that needed optimization, fixes, and other changes. Based on their content strategy, industry analysis, and CI, we are now able to provide helpful information to our users and expand our reach overall. yellowHEAD identified opportunities for “Quick wins” that we took advantage of, as well as long-term plans, in order to provide our users with the best possible experience."
Jane Reynolds

Jane Reynolds

Director of Product Marketing, OkCupid
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