Selina is a “lifestyle, travel and hospitality platform” that not only helps travelers find lodging, but also offers a complete destination experience.
Launching a well-maintained travel blog for Selina increased organic traffic to the site. Not only does the blog now account for 3.6% of Selina’s overall traffic, but it also helped greatly improve rankings for branded and non-branded keywords.
To increase organic traffic to the site through a new blog, which would in turn improve conversion.
Selina approached yellowHEAD in order to expand their organic visibility on non-branded queries. yellowHEAD suggested the creation of a travel blog, which would help Selina drive organic traffic and meet potential customers.
yellowHEAD helped define a proper blog structure and managed the content marketing activity.
Together with Selina, yellowHEAD’s SEO team created a strategy targeting specific locations and keywords that aligned with the brand’s identity (surfing, travel, road trips, etc.). The team then conducted thorough keyword research and built a list of locations and topics to target accordingly. After deciding on the page structure and blog hierarchy, the blog was launched.
Source: Google Analytics
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