yellowHEAD Builds a New Organic Growth Channel for Selina

The Challenge

To increase organic traffic to the site through a new blog, which would in turn improve conversion.

Our Approach

Selina approached yellowHEAD in order to expand their organic visibility on non-branded queries. yellowHEAD suggested the creation of a travel blog, which would help Selina drive organic traffic and meet potential customers.
yellowHEAD helped define a proper blog structure and managed the content marketing activity.

Together with Selina, yellowHEAD’s SEO team created a strategy targeting specific locations and keywords that aligned with the brand’s identity (surfing, travel, road trips, etc.). The team then conducted thorough keyword research and built a list of locations and topics to target accordingly. After deciding on the page structure and blog hierarchy, the blog was launched.