PSafe – How A/B Testing Boosted Conversion & App Ratings
PSafe is one of the largest mobile developers of top security and performance optimization apps for Android. PSafe’s main Antivirus and Cleaner app, DFNDR, gets over 250K daily installs and is ranked among the top 10 apps in Google Play.
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As we continue to grow our user base globally, we turned to yellowHEAD to help us optimize Google Play app store conversions. The team at yellowHEAD has been great to work with and delivers results that have had a significant positive impact on growth of the DFNDR app.
The Challenge
Accelerate the global growth of DFNDR by optimizing Google Play app store conversions.
Our Approach
yellowHEAD’s App Store Optimization methodology enabled to A/B test all app page assets including the descriptions, icon, feature graphic, and other components.
Short Description: Through A/B testing of short description variations, yellowHEAD’s experts identified that the use of numbers and a strong CTA performed best:
Long Description: An in-depth keyword research allowed to find the terms that the client’s audience is searching for, and their creative implementation in a number of description tests yielded positive results.
App Icon: yellowHEAD’s in-house ads design studio created several variants of the app icon and, through active A/B testing, our experts identified that the icon variant containing the year outperformed the standard icon with just the logo.
Screenshots: yellowHEAD’s creative team played a lot with the feature graphic and screenshots, testing every single one until the best performing images were found.
yellowHEAD’s ASO experts ran numerous additional experiments to help define the winning combinations.
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