Ridge Success Story: Cloud Provider Sees Organic Search Results Boost By Working with yellowHEAD SEO

Ridge boosts cloud-native apps with a flexible cloud that sits on any infrastructure and in any location. They partnered with yellowHEAD SEO to help them take their brand presence, authority, and trust to a new level.

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RESULTS

In a single quarter after partnering with yellowHEAD, Ridge saw a marked improvement in its visibility and authority.

Search traffic became their largest traffic source for the first time, performing better than direct and other channels.

This is what we achieved together in just one quarter:

266% increase in organic clicks
275% increase in organic impressions
59.6% increase in referring domains
5% increase in Moz Domain Authority score
58% increase in SEMRush’s Authority Score
Thanks to high-quality content, the amount of strictly-organic backlinks increased by 83.3%

The improvements stayed strong in the following quarter:

Additional 105% increase in organic clicks
Additional 108.4% increase in organic impressions
Additional 33% increase in Moz Domain Authority score
Additional 17% increase in SEMrush score

371%

increase in organic clicks

383%

increase in organic impressions

59.6%

increase in referring domains

The yellowHEAD team was instrumental in increasing the organic traffic to the Ridge website. In the past year alone our site’s impressions, clicks, and overall visits have increased almost by 10X and in addition, we’re now ranked high for several highly-popular keywords in our industry. No doubt, yellowHEAD helped us boost our organic presence.

Jonathan Levanon

Ridge VP Marketing

The Challenge

Ridge turned to the yellowHEAD SEO team because it wanted to enhance its brand presence, authority, and trust as a game-changing cloud technology company that provides the possibility to go cloud-native on any infrastructure, anywhere.

Our Approach

The focus of this project for yellowHEAD was to create high-quality content first and foremost, which would allow Ridge to see huge increases in organic traffic over the course of just a few months.

The yellowHEAD SEO team started by researching the field and understanding the right strategy for Ridge as a unique kind of cloud company.

Then, by providing technical optimization, a content strategy, and by overseeing the transition from Webflow to WordPress, our team made the website better for both users and search engines alike.

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