yellowHEAD has been working with the client for years as partners to help them improve their results, be more efficient for their internal team, and increase their scale. For a while now, yellowHEAD has been working on attracting fresh users to the game and enhancing its revenue metrics.
To achieve this, the team has been prioritizing the promotion of the game through TikTok ads. However, to further enhance their results, particularly in the areas of CPA and ROAS, the team is now focused on expanding and optimizing their strategies.
Due to its success in other projects, yellowHEAD made the decision to test the effectiveness of Spark Ads in promoting the game.
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The team’s focus was mainly on selecting appropriate targeting options, setting optimal bids, and collaborating with suitable TikTok creators to ensure the best possible outcomes.