SciPlay and yellowHEAD Team Up for TikTok Triumph
TikTok is bigger than ever, with over a billion active users and 100 million of them in the US alone. That’s why SciPlay, one of the foremost social casino brands in the world, teamed up with yellowHEAD performance marketing to help introduce their games to a new audience on TikTok.
What Brands Say About yellowHEAD
Working with us, in their own words, across strategy, execution, and growth.
yellowHEAD went above and beyond to create a detailed, custom plan for our first TikTok ads, then made sure it was executed flawlessly. We’re getting better results for a lower CPA and look forward to more positive outcomes from this collaboration.
The Challenge
For their first foray into TikTok Ads, SciPlay chose to promote its underwater-themed mobile social casino game, Gold Fish Casino Slots.
Sciplay’s goal was to find pockets of new high-quality users (particularly those who weren’t users of other social media platforms) while reaching our best target audience with lower CPMs compared to other social channels.
Our Approach
yellowHEAD’s UA team started SciPlay’s campaign with a test budget on Android and saw great results. Within the first week of activity, the team managed to exceed SciPlay’s KPIs. The campaign continued to bring success as yellowHEAD implemented winning strategies on both Android and iOS.
yellowHEAD did this by focusing on a few key areas:
- Bidding: The team started with App Install Optimization, then strategically shifted to App Event Optimization, testing all campaign types available.
- Creatives: yellowHEAD UA used both proven creatives from other channels and made dedicated creatives for TikTok. Alison creative technology deciphered which visual elements within the new and existing creatives perform best and maximized results on the platform.
- Targeting: The team tested multiple targeting options, including broad, lookalike, interest, and behavior targeting to find the best combination for different bidding types.
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