TikTok is bigger than ever, with over a billion active users and 100 million of them in the US alone. That’s why SciPlay, one of the foremost social casino brands in the world, teamed up with yellowHEAD performance marketing to help introduce their games to a new audience on TikTok.
yellowHEAD implemented strategies that proved to be a success. During the campaign period, the ROI for iOS was 19.5% higher on TikTok than on other platform. On Android devices, it matched the ROI KPI for other platforms.
Furthermore, both CPM and CPA saw welcome decreases compared with other platforms. CPM was 6x lower on iOS and 4x lower on Android. Meanwhile, FTD CPA went down 18.5% for iOS users.
For their first foray into TikTok Ads, SciPlay chose to promote its underwater-themed mobile social casino game, Gold Fish Casino Slots.
Sciplay’s goal was to find pockets of new high-quality users (particularly those who weren’t users of other social media platforms) while reaching our best target audience with lower CPMs compared to other social channels.
yellowHEAD’s UA team started SciPlay’s campaign with a test budget on Android and saw great results. Within the first week of activity, the team managed to exceed SciPlay’s KPIs. The campaign continued to bring success as yellowHEAD implemented winning strategies on both Android and iOS.
yellowHEAD did this by focusing on a few key areas:
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