Revolutionizing Mobile Social Gaming Ads: How a Live Action Ad Helped SciPlay Achieve +95% CTR with yellowHEAD

The Challenge

Live action ads can be a significant investment in terms of time and cost, which can make clients hesitant to pursue this type of creative approach. Nonetheless, these ads often yield the most compelling results by enabling clients to produce unique content and imagery that stands out in a crowded advertising landscape. With live action ads, clients can differentiate themselves from the competition and create customized creatives that are truly their own.

Our Approach

yellowHEAD’s creative studio developed a live action concept that our in-house production team shot and produced. Even before the actual shooting, our team had already planned post-production techniques to provide different visual aesthetics and to create variations of the original ad.
The process involved the following steps:

1. Concept ideation
2. Production day
3. Master ad editing
4. Campaign launch
5. Ongoing monitoring and creation of iterations based on performance results

As a result of this process, we generated seven unique ads using the same footage from the production day.