Site migration & Brand repositioning win in the parenting field

A new website was launched in February 2022 in the competitive arena of parenting lifestyle, baby care, and health. The website represents a repositioning of an existing brand that previously focused on a different product within this industry.

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RESULTS

+48% MoM organic sessions (Jan 23 vs. Dec 22)
+52% MoM organic clicks (Jan 23 vs. Dec 22)
+3% YoY organic sessions (new brand vs. previous brand)

After a year of SEO efforts, we’ve managed to cross the number the previous domain monthly sessions:

ASO achievement: +155% YoY installs (new app vs. old app). The new app was launched when the same site was launched.

+52%

MoM organic clicks

+155%

YoY installs

+48%

MoM organic sessions

The Challenge

The challenge is twofold:

Site migration – creating a new domain and redirecting the existing domain, which has built up strong authority over the course of several years.
Brand repositioning – moving a reputable product into a specific competitive niche that requires a high level of authority.

Our Approach

yellowHEAD oversaw this branded SEO & ASO project and gave attention to both site and branding migration. The project called for collaboration with the client, development, and content teams. The primary goal was to prevent technical errors during the initial phase, and subsequently, establish new authority, maintain/provide new positions on the SERP, and boost organic traffic. Additionally, the aim was to increase new app installations.

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Site migration & Brand repositioning win in the parenting field

The Challenge

Our Approach

Let's scale yourbusiness, together

Let's scale your
business, together