Site migration & Brand repositioning win in the parenting field

Site migration & Brand repositioning win in the parenting field

A new website was launched in February 2022 in the competitive arena of parenting lifestyle, baby care, and health. The website represents a repositioning of an existing brand that previously focused on a different product within this industry.

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RESULTS

  • +48% MoM organic sessions (Jan 23 vs. Dec 22)
  • +52% MoM organic clicks (Jan 23 vs. Dec 22)
  • +3% YoY organic sessions (new brand vs. previous brand)

After a year of SEO efforts, we’ve managed to cross the number the previous domain monthly sessions:

GA YOY result

  • ASO achievement: +155% YoY installs (new app vs. old app). The new app was launched when the same site was launched.

+52%
MoM organic clicks
+155%
YoY installs
+48%
MoM organic sessions
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