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Slots App Boosts its Return on Ad Spend with yellowHEAD’s Optimization of Click Through Rates

Slots App Boosts its Return on Ad Spend with yellowHEAD’s Optimization of Click Through Rates

A leading social casino company identified high-value players & achieved 25% increase in installs by optimizing CTRs.

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RESULTS

yellowHEAD’s ad optimization methods outperformed other partners’ KPIs. The ads reached a massive volume of users who were willing to click on the ad, resulting in CTR increase.

Due to lowered CPI, the overall revenue grew within the same amount of ad spend.

50%
Increase in CTR
25%
Increase in App Installs
20%
Decrease in CPI
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