Sozap boosts app installs with yellowHEAD’s immersive Instagram Stories ads
Armed Heist is the flagship game of Sozap—an interactive entertainment company based in Sweden and with offices in Serbia. Sozap is committed to developing unique gaming experiences.
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Working with us, in their own words, across strategy, execution, and growth.
We partnered with the elite performance marketing company yellowHEAD. They came up with the solution of using Instagram Stories to reach our target audience in a different way, taking advantage of various features that ads in Instagram Stories offer. The results have been amazing!
The Challenge
Sozap’s main goal was to increase app installs of Armed Heist. It also hoped to achieve a higher return on ad spend while lowering its cost per acquisition and first-purchase cost per acquisition.
Our Approach
Sozap partnered with its agency yellowHEAD to create an eye-catching video campaign centred around an Armed Heist narrative. Following Instagram’s best practices, Sozap’s video introduced the Armed Heist brand clearly and immediately. It also fully fit the mobile screen, helping to immerse viewers in the game’s atmosphere. The scene changed continuously to keep people’s attention.
All of the ad creative elements were related to the Armed Heist brand, including a countdown bar that resembled a bomb wick and which slowly burned down, along with the Instagram Story bar. A faded motion blended around the Swipe Up call to action to help encourage people to swipe. The campaign was targeted to men and women aged 18–54 around the world.
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