With the help of YellowHEAD, working as an extension of our own team, we were able to incorporate effective ASO practices into our workflow and reach more users organically. Organic installs tripled after our first year of collaboration. From identifying new keyword opportunities to testing the effectiveness of our creatives, YellowHEAD’s initiatives helped us iterate and optimize our storefront, improving both visibility and engagement.
Stardust Casino was receiving a steady and growing influx of traffic from branded queries when yellowHEAD first began developing the ASO strategy. The main challenge was to increase visibility and downloads from generic keywords (reflecting various user queries) in a highly competitive and regulated landscape.
After initial research and auditing, yellowHEAD developed a comprehensive ASO strategy to achieve our goals of increasing traffic and downloads.
Here’s how we tackled the challenge:
By focusing on proven best practices and strategic ASO decisions, we helped Stardust Casino achieve three times the organic installs compared to the initial stage. This growth improved both visibility from generic queries in the app stores and brand recognition through the performance of branded keywords. As the app began ranking higher in search results for a wider variety of keywords, organic installs skyrocketed.
The chart illustrates the growth in organic installs over time, correlating with keyword performance—the darker the green, the higher the rank.
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